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01.27.06

The Best Traffic Generation Tool Is Free

Posted in Internet Marketing at 12:00 pm by Work at Home Team

Although search engines have been around since the
beginning of the Web, many businesses (large and small) are
just now waking up to the gigantic benefit search engines
provide. What other medium gives you - at absolutely no
cost whatsoever - a way to drive unlimited traffic to your
site? None. Thatís why, once people understand search
engine optimization (SEO), they get hooked!

I want to give you some basics to follow in order to help
get your site ranked at the top of popular search engines
like Yahoo! and Google. I also want to provide you with
some exceptional resources so you can further your SEO
education in the future.

What Is Search Engine Optimization?

SEO is the process of creating a Web site that fosters the
design, coding, copy, and link-building elements search
engines most like to see. Through the process of SEO, you
can develop a site (or alter an existing site) so that the
engines will move you up to the top of the search results.
That means people who are actually looking to find what you
have to sell will click to your site before your
competitionís.

How Does SEO Work?

There are three fundamental parts to the SEO equation:
coding, copywriting, and link popularity.

Coding is the manipulation of your HTML code so that it is
clean, uncluttered, positioned correctly, and easily
accessible to the search engine spiders and bots. You want
to be sure the most important information to the spiders is
located up top where they can quickly and easily find it.
You also want to ensure that java scripts and other such
coding are moved out of the spidersí way.

Copywriting relates to the text on your site. Search engine
copywriting pertains to being able to write in such a way
that you include your primary keyphrases in strategic
places so that you get the most “points” from the engines.

Link popularity deals with how many sites have links that
point back to your site (and vice versa). The theory is,
that if others think highly enough of your site to link to
it, your site must be of good quality.

When you have a good combination of all three primary
elements, you stand a much better chance of ranking high
with the engines.

Doesnít SEO Depend On META Tags?

It used to… a long, LONG time ago. When the ĎNet was
first founded, just about all you had to do to get high
rankings was to shove a bunch of keyphrases into your
keyword tag. Now, however, the engines are smarter. They
pay no attention to the keyword tags and very little
attention to the description tag. The only tag that carries
much weight anymore is the title tag. It is extremely
important.

Isnít SEO Copywriting Just Using Keyphrases As Many Times
As You Can?

No! Not only does that put you at risk of spamming the
search engines, it makes your copy sound horrible to your
human site visitors. What good are high search engine
rankings if your copy doesnít convert those visitors into
paying customers?

You need to find creative and strategic places to use
keyphrases so that you maintain the balance between natural
language and keyphrase use.

How do you learn all you need to know about SEO? From the
pros! Here are several resources you can use to improve
your education:

High Rankings Forum
http://www.highrankings.com/forum/

Best Practices Forum
http://www.ihelpyouservices.com/forum/

Search Engine Watch Newsletter
http://www.searchenginewatch.com

Search Engine Guide Newsletter
http://www.searchengineguide.com

E-Marketing News
http://www.e-marketing-news.co.uk/

Search Engine Optimization Fast Start
http://www.cannedbooks.com/

The Step-by-Step Copywriting Course
http://www.copywritingcourse.com

How To Increase Keyword Saturation
(Without Destroying the Flow of Your Copy)
http://www.copywritingcourse.com/keyword

The Nitty-gritty of Writing for the Engines
http://www.highrankings.com/seo-writing.htm

Itís not hype. I can tell you from seeing it firsthand.
Itís well worth the time to learn SEO.

With a little effort, you can quickly have your site
pulling in plenty of targeted traffic at no cost to you
whatsoever.

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

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