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02.05.06

Trial and Error + Persistence = Successful Marketing

Posted in Internet Marketing at 12:00 pm by Work at Home Team

A few honest and successful Internet business owners will
attest to the fact that they have made countless marketing
mistakes. Many of them will admit that they didn’t get it
exactly right on the first try. However, practically all
will tell you that - without the gumption to take
calculated risks and the persistence to follow through -
they would have never developed a truly successful online
marketing campaign.

Let me encourage you to take a few calculated risks with
your marketing. Extend your comfort zone, so to speak. Step
out of the norm and take a leap of faith every now and then.

What am I talking about? Mainly, that most small business
owners are very, VERY conservative with their marketing
programs. They decide to spend a little money on ezine ads,
purchase the least priced classified they can find, run it
one time, get no response and quit. It doesn’t work that
way. Not only will that strategy fail almost every time
online, it will fail offline, too.

One proven principle of marketing is: repetition breeds
remembrance and remembrance breeds sales.

You may not realize this, but it takes an average of 7
times of being exposed to your product or service before
the average consumer even notices that you exist. Not
before they buy… before they even recognize you at all.
Running one classified ad simply isn’t going to help.

Because the cost of advertising can get to be a bit
expensive, many small business owners cringe at the thought
of spending more than they *think* they can afford.
However, if your current strategy isn’t giving you an
acceptable ROI, it’s time to change.

What’s the smart and profitable thing to do? Create a
campaign and be persistent with it. Strategically search
out and place multiple ad runs with the same ezines. (I use
ezine advertising as my example, but the same applies to
offline ads, banner ads, joint venture projects, affiliate
campaigns, etc.) Yes, it costs more, but consider this…
would you rather continue wasting money on small one-shot
ads that never produce, or save your funds and run 3 sub
sponsor or top sponsor ads that bring in sales? I think the
answer is obvious.

People can’t buy from you if they can’t find you.
Advertising (in one form or another) is a must.

Run a few ads on a trial basis. Ask for recommendations
from business associates and select some new ezines to
purchase ad space from. Change your headline or your copy
to see if one pulls better than the other.

It is only by trial and error that we learn and progress.
Why? Because what works for one company, may not work for
you. What works “so-so” for one company might work better
for you! But in order to find out where your customers are
and reach them, you have to stick your neck out once in
awhile.

Will you make some mistakes along the way? Yes. Will you
“lose” a little money on advertising? Probably. Will you
discover a new and successful way of advertising that
brings in stronger results? Almost definitely!

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

01.29.06

The Pitfalls Of Using Technology For Technology’s Sake

Posted in Internet Marketing at 12:00 pm by Work at Home Team

Being a long-time Internet entrepreneur, I have made
certain observations over time. Most people who start an
online business seem to go through certain “phases.” They
make the same mistakes, and they react the same to
different circumstances. All the while, they never realize
that much of this behavior sends a glaring red signal that
they are undoubtedly newbies.

There is nothing wrong with being a newbie (after all, I
wasnít born this brilliant grin). But ask any novice and
they will tell you that they donít want to appear to be a
beginner. Thatís why I recently felt the need to bring
attention to a typical newbie mistake that youíll want to
avoid. That mistake is using every single piece of new Web
technology you can find JUST because it is available.

I understand the appeal of new technology. However, before
loading up yet another animated graphic or phasing Web
page, ask yourself a few questions.

1. Will this technology add value to my site? By value I
mean something that will enhance (and not clutter) your Web
visitorís experience. Other than being cool, will the
technology help in some way?

2. Will the technology cause an inconvenience to my
visitors? Will an all Flash home page force visitors (even
repeat visitors) to sit and watch a two-minute long movie
each and every time they come to your site? Will tons of
animated or rotating graphics files make your home page
load extremely slow? Web surfers are very impatient people,
you know. I can tell you from experience, they wonít wait.

3. Does the technology require that my site visitor do
anything? Will your visitors have to download any special
software or plug-ins to see your site with this new
technology? If so, skip it! It isnít worth the chance of
visitors clicking away.

4. Is the technology stable? Is the chat program youíve
installed reliable? Does that new java script work the way
it should? Does that streaming video feed skip and crash?
If your new technology doesnít perform up to speed 99% of
the time, it isnít worth causing aggravation to your
visitors.

Before making any technological enhancements to your site,
think about your visitors. Yes, the new technology may be
cool, but if it doesnít offer some true value to your
customers, you would most likely be better off and more
professional looking without it.

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

01.27.06

The Best Traffic Generation Tool Is Free

Posted in Internet Marketing at 12:00 pm by Work at Home Team

Although search engines have been around since the
beginning of the Web, many businesses (large and small) are
just now waking up to the gigantic benefit search engines
provide. What other medium gives you - at absolutely no
cost whatsoever - a way to drive unlimited traffic to your
site? None. Thatís why, once people understand search
engine optimization (SEO), they get hooked!

I want to give you some basics to follow in order to help
get your site ranked at the top of popular search engines
like Yahoo! and Google. I also want to provide you with
some exceptional resources so you can further your SEO
education in the future.

What Is Search Engine Optimization?

SEO is the process of creating a Web site that fosters the
design, coding, copy, and link-building elements search
engines most like to see. Through the process of SEO, you
can develop a site (or alter an existing site) so that the
engines will move you up to the top of the search results.
That means people who are actually looking to find what you
have to sell will click to your site before your
competitionís.

How Does SEO Work?

There are three fundamental parts to the SEO equation:
coding, copywriting, and link popularity.

Coding is the manipulation of your HTML code so that it is
clean, uncluttered, positioned correctly, and easily
accessible to the search engine spiders and bots. You want
to be sure the most important information to the spiders is
located up top where they can quickly and easily find it.
You also want to ensure that java scripts and other such
coding are moved out of the spidersí way.

Copywriting relates to the text on your site. Search engine
copywriting pertains to being able to write in such a way
that you include your primary keyphrases in strategic
places so that you get the most “points” from the engines.

Link popularity deals with how many sites have links that
point back to your site (and vice versa). The theory is,
that if others think highly enough of your site to link to
it, your site must be of good quality.

When you have a good combination of all three primary
elements, you stand a much better chance of ranking high
with the engines.

Doesnít SEO Depend On META Tags?

It used to… a long, LONG time ago. When the ĎNet was
first founded, just about all you had to do to get high
rankings was to shove a bunch of keyphrases into your
keyword tag. Now, however, the engines are smarter. They
pay no attention to the keyword tags and very little
attention to the description tag. The only tag that carries
much weight anymore is the title tag. It is extremely
important.

Isnít SEO Copywriting Just Using Keyphrases As Many Times
As You Can?

No! Not only does that put you at risk of spamming the
search engines, it makes your copy sound horrible to your
human site visitors. What good are high search engine
rankings if your copy doesnít convert those visitors into
paying customers?

You need to find creative and strategic places to use
keyphrases so that you maintain the balance between natural
language and keyphrase use.

How do you learn all you need to know about SEO? From the
pros! Here are several resources you can use to improve
your education:

High Rankings Forum
http://www.highrankings.com/forum/

Best Practices Forum
http://www.ihelpyouservices.com/forum/

Search Engine Watch Newsletter
http://www.searchenginewatch.com

Search Engine Guide Newsletter
http://www.searchengineguide.com

E-Marketing News
http://www.e-marketing-news.co.uk/

Search Engine Optimization Fast Start
http://www.cannedbooks.com/

The Step-by-Step Copywriting Course
http://www.copywritingcourse.com

How To Increase Keyword Saturation
(Without Destroying the Flow of Your Copy)
http://www.copywritingcourse.com/keyword

The Nitty-gritty of Writing for the Engines
http://www.highrankings.com/seo-writing.htm

Itís not hype. I can tell you from seeing it firsthand.
Itís well worth the time to learn SEO.

With a little effort, you can quickly have your site
pulling in plenty of targeted traffic at no cost to you
whatsoever.

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

01.22.06

Some Advertising Is Doomed To Fail

Posted in Internet Marketing at 12:00 pm by Work at Home Team

When people are concerned about the lack of response to
their advertising, usually they complain about one of two
things. They either say, “I put it in all the popular
ezines but nobody responded” or “I followed all the
copywriting ‘rules’ but didn’t even get one sale.” This
dilemma is normally due to one common problem. There is one
thing most people don’t think about that dooms their
advertising to failure.

Advertising is a process, not an event. Basically this
means four things.

(1) Your copy has to be fabulous.

(2) Your placement has to be right on target.

(3) Your timing has to be impeccable.

(4) You must repeat your ads regularly.

The one thing that most people don’t consider that dooms
their ads to failure is that all four elements in the
process must be in place.

Let’s go through them individually to get some
clarification and ensure your ads get the response they
should.

– Your Copy Has To Be Fabulous —

Copy, especially with online advertising, is a primary
concern. It has to grab. It has to push those emotional
triggers. It has to stand out from the crowd in order to be
seen. This normally means using a benefits-oriented
approach.

When you speak to your customers through your advertising,
your primary goal should be to answer two questions. “So
what?” and “What’s in it for me?”

– Your Placement Has To Be Right On Target —

Just because the ezines, newsletters or Web sites you chose
to place your ad with are popular doesn’t mean your target
audience frequents them. For example, let’s say Worldwide
Marketing Ezine has over 100,000 subscribers and everybody
you know reads it like the Bible. You may be tempted to
place an ad with them thinking you’ll get a huge response.
But if your product is an ebook that deals with gardening,
you are most likely wasting your time and money.

When people read Worldwide Marketing Ezine, their focus is
on business and promotions, not gardening. Yes, some of
these people may be avid gardeners, but throwing a
gardening ad at them while they are in “marketing mode”
won’t get you the response you want. A better idea is to
seek out ezines that cater to gardening enthusiasts. That
way, your ad will be placed in front of people who have an
interest in gardening - while they are in “gardening mode”.

– Your Timing Has To Be Impeccable —

There are some general “timing” rules that apply in
advertising.

1. Never advertise during a holiday weekend unless you are
in retail. Most people are geared toward being with family
during the holidays and don’t notice advertising as much.
The exception to this is retail. These stores do the
majority of their sales during holiday times.

2. Summers are slower than the other three seasons. This is
not to say that you shouldn’t advertise during the summer.
What it means is that you’ll probably have to advertise
more! Again, the focus of most people is on planning
vacations, being with their children and having fun.
Because of that, most won’t pay much attention to
advertising that isn’t specifically related to their
immediate need. You’ll have to up your ad frequency in
order to place yourself in front of them continually.

3. Always take advantage of advertising related products
during “newsworthy” times. Nationally or locally, if your
product or service relates well with something that is
being covered in the news, jump on the bandwagon. Again, it
deals with the general focus of your customer’s attention.
(Of course, PLEASE use good judgment!)

– You Must Repeat Your Ads Regularly —

There is another old advertising saying (marketer’s are
just full of them). “Repetition breeds remembrance.”
Nothing truer has ever been spoken. Why do you think Pepsi
and Coca-Cola spend millions on marketing each year?
Everyone in the world knows who they are. However, they
understand that if they disappear from view, they are
likely to drop in market share and fast!

Pepsi, Coke, McDonald’s and hundreds of other major
corporations understand the importance of staying in front
of their audience. The last statistic I saw pertaining to
impressions stated that consumers must see your ad seven
times before they really even notice it. SEVEN TIMES!

I know what you’re thinking, “But I’m a small business
owner. I don’t have the budget of Coke or Pepsi.” True. But
you can swap ads with others, write and submit articles to
ezines or Web sites, arrange joint partner ads and split
the cost plus a number of other things to reduce your
advertising expense. What’s important is that you stay in
front of your particular customer.

Once this combination is put into practice, you will notice
a great increase in your advertising response. The result
of an ad that is well written, placed in a targeted
publication, timed impeccably and repeated with regularity
will be a more consistent flow of sales for your business.

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

01.20.06

Sneaky (But Legal) Places To Insert Keywords For Higher Rankings

Posted in Internet Marketing at 12:00 pm by Work at Home Team

The battle for high search engine rankings rages on! The
engines themselves continually make changes which makes our
jobs, as Web site owners, much more difficult. But, one
thing has always remained the same… Keywords.

Search engines still read text. That text still has to be
relevant to the site. Keywords are text and must be placed
strategically throughout your site. Those keywords within
the text are still the determining factor on how high you
go up the search engine ladder.

While many engines now place no relevancy whatsoever on the
keyword META tag itself, there are still plenty of places -
legal ones - to insert keywords in order to boost your
rankings.

Keep this list handy when writing copy for your site pages.
It will help you get the biggest bang for your search
engine buck.

1. In your URL.

Putting a keyword or keyphrase within your URL (domain
name) counts for major points!

2. In your page link names.

Rather than using a link in your navigation bar like
“services”, add a keyword to that page link. If you are a
marketing consultant, you could put “marketingservices”
instead.

3. In links throughout the copy.

This uses the same principle as above. Instead of writing a
paragraph about your testimonials and linking to a page
named “testimonials”, create a link to a page named
“marketing successes” (or some other powerful keyphrase).

4. In the “title” and “description” tags.

The title and description tags are still widely read and
used by engines. Be sure both are enticing and contain
keywords because some engines use them interchangeably.

5. In the copy itself.

The “optimal” copy length for search engine compatibility
is between 250 - 350 words. Why? Because that gives you
enough room to use the keyphrases repeatedly and still make
sense! You should have about a 3% ratio of copy to keywords.

6. In ALT tags.

ALT tags are those little bits of copy that pop up when you
hold your mouse over a graphic or picture. Search engines
read those - because they consist of text. Use keywords in
the descriptions you assign to the images on each page.
WARNING: Be VERY sure that the description in the ALT tag
goes with the image. Otherwise you could be banned for
“keyword stuffing.”

Last little trick … get one or two heavyweight keywords
or phrases in all 6 places above. It’s hard to do, but the
results are tremendous!

By taking advantage of these sneaky - but legal - places to
insert keywords, you stand a better chance of getting one
of those coveted “Top 10″ slots on the major engines. You
also stand a darn good shot at increasing traffic to your
site!

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

01.13.06

Shattering the Branding Myths

Posted in Internet Marketing at 12:00 pm by Work at Home Team

If you’ve been online long, you’re sure to have seen many
“gurus” give their ideas about branding. However, much of
what you read simply isn’t true. Over the years, many myths
about branding have taken hold in the online world and
spread like wildfire. The fact is: They are doing you more
harm than good.

Branding is not one aspect of your marketing campaign. It
is the combination of everything your business stands for.
Branding is not created with a single, stand-alone event —
rather it is created over time through a series of
strategically thought-out actions.

Let’s take a few minutes to shatter a few common myths
about branding and to introduce constructive, proactive
branding principles that you can build on.

Branding Myth #1 - Your USP Is Your Brand

Absolutely not. While your USP (Unique Selling Position)
might be used to help convey your brand, it is not - in and
of itself - your complete branding strategy.

Branding Principle #1 - Your Brand Is All Encompassing

Your brand is built, and conveyed, with every action you
take, with every product/service you offer, with every
piece of communication you send, and with every contact you
make with your customers.

Branding Myth #2 - To Be Remembered, You Must Have A Logo

Also not true. Look at companies like Marlboro
(cigarettes), Puffs (tissue), and Ziploc (plastic bags).
They simply use a specialized font with the product name.
No swirls, no images, no “logo.” While logos certainly are
not “bad,” they are also not mandatory.

Branding Principle #2 - Customers Remember You Primarily By
How They Are Treated

The most innovative logo, the most attractive colors, and
the world’s best logo designer will do you no good if you
don’t offer excellent service. Customers remember you and
your company by the way they are treated. Was their
shopping experience good? Were all their questions
answered? Were their problems solved to their satisfaction?
These things go way further to help customers remember you
than any logo could ever hope to.

Branding Myth #3 - Once Your Branding Strategy Is In Place,
You Need Do Nothing More

This is probably the biggest myth of them all! So many
online businesses are led to believe that once they have an
amazing USP, and a snappy logo they have accomplished
everything in the realm of branding.

However, just the opposite is true. Your branding strategy
is an ongoing process, not a one-time event. Defining your
strategy is just one part of that process.

Here are some basic tips to help you define and implement
your brand.

1. Decide how you want to be perceived by your customers.
Do you want to portray an image of trust? Loyalty?
Dependability? Innovation? Wide selection? Speedy service
& delivery?

2. What makes YOU perceive other companies that way when
you shop? Is it their selection? Customer service? Pricing?
All of the above?

3. Make a list of the qualities you and your employees must
display to customers in order to portray your desired brand.

4. Share the list with everyone in your organization and
ask them to develop specific ways they can support the
brand.

5. Compile a final branding strategy and share it with
everyone in your organization.

Successful brands are those who are well defined and that
have the support of the entire organization. Brands based
on myths are those that simply have a spiffy logo, a
“killer” USP, and the hope that the customer will “get it.”

Would you rather base your brand on sound principles or
myths? That’s what I thought!

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

01.06.06

Proven Ways To Dramatically Increase Your Conversion Rate

Posted in Internet Marketing at 12:00 pm by Work at Home Team

There is an old saying that I agree with 100%. “Nothing
kills a bad product faster than good advertising.”

The same applies to Web sites. Nothing will suck up money
faster than a poorly structured Web site that canít convert
sales.

You might have the best product in the world. However, if
your site isnít specifically designed to convert visitors
to sales, youíll be wasting a lot of money to bring traffic
to a dead site. All your marketing efforts and advertising
dollars will go right down the drain.

Before you begin - or continue marketing your site, be sure
you are ready to whiz customers through your ordering
process with ease. Do a double check to ensure that your
site can instill trust in your visitors.

So what do you need to do in order to dramatically increase
conversions? There are a few simple, free things you can do
right now that will pay off big time!

1) Reduce the number of clicks to purchase.
Make it easy for your visitors to find the information they
need. Implement the three-click rule. It should take no
more than three clicks for your visitors to get from the
index page to the checkout page. I can promise you that
they will not hunt for a way to spend their money. They
will simply leave.

2) Make your privacy policy obvious.
With all the spam and scams these days, customers are
getting more and more weary of giving out personal
information. They want to know exactly what you intend to
do with it. So tell them! Make sure your privacy policy is
up-front and easy to read.

3) State your guarantees immediately.
If you guarantee that customers will be pleased with your
product or service, tell them. If you offer a money-back
guarantee, say so. This helps to build confidence. As we
all know, people buy from those they trust.

4) Build a relationship with your visitors.
People also buy from those they like. Get personal. Use
your “about us” page to its fullest. Make the language
friendly, and let the visitors know you are a real
individual who cares about their problems and has a viable
solution for them.

5) Offer multiple payment options.
Giving your visitors choices is always a good thing. This
lets them feel as though they are in control.

6) Make yourself easily accessible.
Give a physical address and even a phone number on your
site. Let the visitors know that should they have questions
or problems youíll be there to help them.

As you can see, all of the above relate to building trust
and making the buying process a quick and easy one. These
are two fundamental, but vital, areas of Internet marketing
that many people overlook.

Once you have your site spiffed-up and ready to convert -
then and only then begin driving traffic to it in droves.
Youíll see a dramatic increase in sales!

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

01.04.06

Understanding Multi-Level Marketing

Posted in Internet Marketing at 12:00 pm by Work at Home Team

Introduction to Mutli-Level Marketing

Down lines, up lines, overrides and spill over.

Understanding how Multi-Level Marketing works can be very confusing.

Most of the confusion stems from the fact that when people see the diagram for MLM they “THINK” pyramid scheme!!

Which is totally FALSE. As pyramids schemes do not offer viable products and services and the end result is profit for the pyramid’s originator.

Multi-Level marketing companies pay people who invest in it and sells the products or services that it provides is through a “compensation plan”

Understanding a Matrix

A Matrix is the main concept in a “compensation plan”. When a Matrix is applied in Multi-Level Marketing everyone below you in the Matrix ends up giving you a portion of the income they generate in the company. This turns into a commission paid by the Company to you. Hence, you are in the matrix of the person who recruited you.

The people you recruit into your matrix are referred to as your “down line”. The people who they also recruit are also in your “down line”. The people in your down line are the ones who are responsible for the amount of income that you will receive. As your downline grows, you will recieve more residual income.

People who are above you in the matrix of the MLM are your “upline”.

“Spill over” is the term used to describe what happens when the first line of your matrix is filled up.

Overrides
The term overrides is used simply to describe the amount applied to the sales volume from the sale of the product.

What should you look for, when choosing a MLM?

When choosing a company to join, the most important factor is not the type of compensation plan, but whether that plan is achieving important goals for “YOU”. Is it easy to enter into the opportunity? You should only have to buy a modestly priced enterance into the program.

Are you rewarded for personally sponsoring others?

Are you rewarded for recruiting multiple levels?

Is the focus on selling products to the end consumer, rather than to your downline?

Are you rewarded for training and supporting your downline?

Are you rewarded for high personal volume?

Are you rewarded for high group volume?

Are you rewarded for maintaining a monthly volume?

Does the plan provide for recognition?

Is the plan’s monthly maintenance requirement reasonable?

As more Multi-Level Marketing Opportunities become available, it is not always easy to spot the Legitimate Opportunities.

The information that you have gathered will help you decide if a Multi-Level Marketing Opportunity is a good fit for you.

Written by Tina Rideout successful Work at Home Team Member.

Visit her at Free Internet Home Based Business

12.25.05

Now More Than Ever…You Need To Optimize Your Site for Search Engines

Posted in Internet Marketing at 12:00 pm by Work at Home Team

As the economy begins to recover in certain parts of the
world, more and more online marketers are looking for
affordable ways to drive qualified traffic to their sites.
Thatís why, now more than ever, you need to optimize your
site for the search engines.

Have you heard the saying, “Short-term sacrifice for
long-term gain”? It applies here. For just a little effort,
you can ensure a practically endless supply of visitors to
your site for years to come. And the benefits are
unbeatable.

Free Exposure

There is absolutely no cost for submitting to most of the
major search engines like Google. That means you get
exceptional exposure in front of people who are looking for
what you have to offer. Anybody can afford free.

Targeted Traffic

If you develop your site to focus on specific keyphrases
that your customers would use when searching, you can drive
extremely targeted traffic to your site. Use tools like
Wordtracker (http://www.wordtracker.com) to find out which
phrases are most often used to locate sites like yours.

Easy To Learn

Search engine optimization (despite what many so-called
“gurus” will tell you) is relatively easy to learn. Simply
hang out in a few search engine optimization (SEO) forums
(http://www.highrankings.com/forum and
http://www.ihelpyouservices.com/forum are two of the best)
and ask questions.

Consistent Delivery of Visitors

People use search engines to find what they are looking for
all the time, all day long. In fact, 85% of people online
use a search engine when trying to locate a product,
service, or information. That means your SEOíd site
receives a constant stream of visitors 24/7.

Exposure On Other Sites

Many search engines now offer to provide their search
results on other Web sites. If a site that subscribes to
Google or MSNís search result service has a similar theme
to your site, you could find your URL popping up all over
the ĎNet.

Overall, for the little bit of time it takes to optimize
your site, search engine listings simply canít be ignored.
Why continue to pay hundreds or thousands of dollars a
month for paid advertising when you can have a horde of
visitors delivered to your site free? Before you spend
another dime on paid ads, take a good, hard look at search
engine optimization.

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

12.23.05

Multiple Streams of Income: Internet Myth or Vital Business Strategy?

Posted in Internet Marketing at 12:00 pm by Work at Home Team

So often we, as online business owners, fall victim to the
hype surrounding the latest buzzword or idea. Itís a truly
pitiful state of Internet affairs when we canít distinguish
sound truth from blurred theory. So what is the truth
surrounding one of the most talked about Internet catch
phrases, “multiple streams of income”?

In all actuality, the idea of multiple streams of income is
not a new concept. Those who have been successful in
business (in life for that matter) have long understood
that you simply arenít acting wisely if you place all your
trust in one wealth-generating company, idea, or tool.
Those in offline business refer to “multiple streams of
income” as “diversification.”

Take a look at the stock market for a moment. This is a
prime example of diversification or “multiple streams of
income” (MSI). For as long as it has been in existence, the
stock market has thrived on diversification. Stockbrokers
encourage (almost insist) that you keep your funds split
between multiple companies. Why? Because if one company
goes under, youíll have additional sources of revenue
through the dividends of other companies.

How about business purchasing? Professionals in business
procurement will advise you to line up and use several
vendors for the same products/services. Why? Again, to
protect yourself should one or more of your vendors close
their doors at the same time. If this happens, and you have
other vendors lined up and ready to go, you wonít lose any
time in getting the supplies you need to continue
conducting your business.

These same proven tactics apply to MSI online. Just as you
wouldnít want to invest all of your savings with one
retirement fund company, you wouldnít want to derive all
your income from one source. Just the opposite. Youíll want
to ensure you have revenue coming in from as many different
sources as possible.

MSI is a solid business principle that should be at the
very foundation of your company. Whether you sell othersí
products through affiliate programs or have a service-based
business that you operate yourself, find multiple streams
of income to back up your primary stream.

Donít know where to look? Try these!

1. Add affiliate products to your site (or start a new site
and offer them there).

2. Produce your own ebook, software product, or automated
service that can be created once and sold over and over
with little effort on your part.

3. Find others to partner with. Bring a combination of your
products/services to market and give yourself twice as much
income for half as much work.

The Same or Different?

Should you aim for adding MSI that are similar to your
current offerings or different? There are pros and cons to
each. Youíll need to examine both sides of the story and
make that decision for yourself.

While products/services that are similar can be added to
your current marketing plan more quickly, those that are
different allow your company to expand and reach more
target groups. Similar products/services integrate easily
into your current business strategy, but different
products/services help you achieve more security. The
“correct” decision is one you can make according to your
situation.

Regardless of whether you decide to go with products or
services that are similar or diverse, affiliate or your
own, give some serious thought to shoring up your finances
through multiple streams of income. When you do, you can be
rest assured knowing your future is secure.

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

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