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11.05.05

Writing Tips for Email Distribution of your Article or Message

Posted in Writing at 12:00 pm by Work at Home Team

It has long been understood that writing for the web is
different than writing for a print publisher. There have
been volumes written on this subject.

I am here to share with you some important lessons that I have
discovered about Writing for Email.

THERE ARE TWO TYPES OF EMAIL READERS

Now the techies in the audience are scratching their heads and
mumbling under their breath that I am a fool… No biggie… I
have been called that before.

From the technical side of the equation this statement is
wrong. I will fess up on that.

But, for the purposes of this article, it is the absolute
truth. Let me explain.

There are type types of email readers:

* AOL Email Reader
* All Other Email Readers

This is an important distinction, because all email readers
will automatically hyperlink an Internet URL, except for the
AOL Email Reader. In order for the AOL Reader to hyperlink
the URL, it must have the HREF tag from HTML in proper format.

For example, all other readers will provide a hyperlink for
the following bit of text:

http://thePhantomWriters.com

On the other hand, email destined for an AOL member must be
formatted like this:

A HREF=http://thePhantomWriters.com
http://thePhantomWriters.com/A

WHITE SPACE

When you are writing an article or an ordinary piece of email,
white space is very important to help aid your reader in getting
every word read.

In an ordinary letter on a written piece of paper, it is fine
to place your text with no blank lines between paragraphs and
with only a indention at the beginning of the paragraph. If you
were to do this in an email message, all of the text would tend
to run together making your message monotonous to read.

Blank space enables you to get your message read more thoroughly
and completely. This is why within this article you will see a
blank line between every paragraph and two blank lines between
every sub-section of the article.

SHORTER URL’S

The typical ezine is deliberately formatted to 65 characters
width. This is done to enable easy reading for all people
viewing the ezine.

On the web, it is important to serve the lowest common
denominator. While you and I may use higher resolution on our
computers, most Internet users do not. Many are still utilizing
the 640 x 480 video resolution. And many more are still using
outdated email software.

The 65 character width enables everyone to be able to read
the ezine on their screen without requiring them to scroll
right to left to take in all of the text in the ezine.

When listing a URL for a website, it is thus important to make
sure that the URL does not exceed 65 characters in length.

There are fr`ee services available to help you to do this. One
such program can be found at: http://www.shorturl.com/

ABOVE THE FOLD

‘Above the Fold’ is a term that comes from newspaper publishing.
As you might be able to imagine, they are talking about what
appears above the fold on the newspaper and in the display
area of the paper in the newspaper machine.

‘Above the Fold’ is the element that most affects the impulse
purchases of the newspaper.

In an email message, ‘Above the Fold’ is the amount of text
seen before one has to scroll down. As with a newspaper, the
‘Above the Fold’ text in an email will determine how many
people may or may not read all of your message based on their
impulse decision to do so.

http:// REQUIREMENTS

Similar to what I was talking about in the previous section
about the email readers, it is important to always use the
full http:// address in your printed URL’s.

If you were to list your URL without the http:// , then your
URL will not hyperlink. If you are reading this message in a
standard email reader in text format, you will see what I mean
here:

thePhantomWriters.com

Then again, if you do use the http:// , the URL will
automatically be hyperlinked in the email:

http://thePhantomWriters.com

The reason why this is actually important to you is that the
non-techie reader might find it difficult to know how to copy
the URL to their Internet browser. I know for most of us, this
is hard to believe, but I have seen it first hand when people
were asking me how they could copy the URL to their browser
for viewing.

mailto: REQUIREMENTS

If you include an email address in your email text, and you
want people to be able to click that link to send you an email,
you must list your email address with the mailto: prefix.

Otherwise, your email address will not hyperlink.

Here is the proper method to hyperlink an email address:

mailto:bplatt@thephantomwriters.com

FLOATING PUNCTUATION

Here is another factor that might seem odd on first look.

When you list an email address or URL in your email copy, and
you have followed the steps to hyperlink the email address or
URL, you must make a point to break proper sentence formatting
if a punctuation mark should follow your hyperlink.

Most people who end a sentence with a URL want to put that
period at the end of the sentence. Don’t! If you must, put a
blank space between the actual URL and the period. The same
concept must be applied to commas and semicolons.

When you are working with a straight domain name, it is not
really an issue. But when you are using a page on your domain,
the improperly placed punctuation could break the URL.

For example, the other night, I clicked a link to a website
that was formatted like this:

http://thephantomwriters.com/link-builder.pl.

The email reader sees that final period in the URL as part of
the URL. When this happens, it is like putting a period at the
end of any URL. Test it on your own to see what happens. Ah
yes, the dreaded *404 Error - Page Not Found.*

This is why we want to put the extra space between the end of
our URL’s and our punctation marks, just like this:

http://thephantomwriters.com/link-builder.pl .

IN CONCLUSION

These tips are offered to help you get your email messages
read more often. They are also offered to help ezine publishers
provide their readers a better and more valuable ezine, and
to help writers to offer publishers a better formatted article
for simple copy-and-paste reprint.

For those of us who use the web in a commercial manner, all of
these tips will help us to sell more of our wares and widgets.
After all, that is why we got into business in the first place,
isn’t it?

Bill Platt owns http://thePhantomWriters.com. Do you need
free content for your website or ezine? Our archives deliver
more than 525 free-reprint articles available for your use.
http://content.thePhantomWriters.com.

11.03.05

The Power of Free Reprint Articles and the Terms of Reprint

Posted in Writing at 12:00 pm by Work at Home Team

WRITERS ARE THE PUBLISHER’S AND WEBMASTER’S BEST FRIEND

As a writer of free-reprint articles, I know full well the
intentions of the writer’s who make their articles available
to publishers and webmasters as *free* content.

When the game is played correctly, the free web content is able
to provide value to everyone involved. The people who benefit
from the content includes the people who read it, the ezine
publisher who publishes it, the webmaster who posts it on their
website, the advertisers who support the publishers, and the
writers who take the time and initiative to develop the content.

But, when the rules of the game are broken, everyone suffers.

THE BENEFITS OF FREE CONTENT

As writers, we fully appreciate the value gained by everyone
from the distribution of free-reprint articles.

- The End User -

The people who read the content benefit from the knowledge that
is being shared with them. The content usually helps them to
learn something he or she has wanted to learn.

The article might teach someone how to make a tasty Cajun
chili. It might teach someone how to help their children with
the problems that children face everyday. The article might
even teach someone how to overcome the obstacles to owning
and operating a successful online business.

- The Ezine Publisher -

The ezine publisher is constantly under pressure to deliver the
kind of content that their readers want, which is necessary to
attract and keep readers for their publication.

- The Webmaster -

The vast majority of Internet surfers use the search engines
as a starting point on their active hunt for information and
products. Recognizing this fact, webmasters often use free
content to build their keyword ratings in the search engines,
thereby improving upon their chances of being located by
Internet searchers.

The hope is that by providing targeted content to search engine
users, webmasters can bring in people who are ideally suited to
purchasing their products or services.

- The Advertiser -

The advertiser benefits from the free content by having a good
ezine or website on which to advertise their products and
services. The stronger the ezine or website, the more likely
the advertiser’s money will provide a good return on investment
for the advertiser.

- The Writer -

Writers honestly do not create content for ezine publishers or
webmasters from a purely altruistic point of view.

In fact, just as the reader, publisher, webmaster and advertiser
do, writers also receive a benefit from the content they create.
Through the *article resource box*, writers also have the
opportunity to create traffic and sales for their own businesses.
The *resource box* is the real reason writers make their content
available to the world.

To protect their own rights, writers usually include a *Terms
of Reprint* with their articles. Hyperlinking URL’s is often a
very important component of the writer’s *Terms of Reprint*.

*Free-reprint rights* does not mean that there is no cost
involved with using the content — it only means that their
is no monetary cost for using the content. The actual cost of
using a *free-reprint article* is that the *Terms of Reprint*
must be honored in full.

When a publisher or webmaster breaks the writer’s *Terms of
Reprint*, the writer’s legal position to seek monetary payment
is assured — even when the article was released as a
*free-reprint article.*

BASIC TERMS OF FREE-REPRINT

You must leave the resource box unedited.
You may not change the recommendations or context of the
body of the article.
You may not use this article in UCE (Unsolicited Commercial
Email). Email distribution of this article must be opt-in
email only.
You must forward a copy of the ezine or newsletter that
contains the article inside to the author’s email address.
If you post this article on a website, you must set the links
up as hyperlinks, and you must send the author a copy of the
URL where the article is posted.

WHY THE TERMS OF REPRINT ARE IMPORTANT

Writers are in the same boat as the publisher and webmaster.
They have started their online business for the purpose of
making money from their website. For the writer, the article
that they provide to others provides a small advertisement for
the writer’s business in the writer’s resource box at the end
of each article. This small advertisement in the resource box
of the article IS the writer’s payment for all of his or her
hard work.

Webmaster’s spend a lot of their time building links to their
websites for the purpose of promoting their own websites. Yet,
for some reason, some publishers and webmasters think it is
okay to cheat the writer of the same benefit.

THE LINE IN THE SAND

If you are using a free-reprint article in your ezine or on
your website and you are not following the *Terms of Reprint*
to a tee, then you are in violation of those terms and using
the content illegally.

THE BOTTOM LINE

Here is the deal, if you don’t honor the *Terms of Reprint*
associated with a free-reprint article, then the writer has
every right to ask for a cash payment from you for the use of
the article. Should you choose to continue to deny payment,
the writer has every right to contact your webhost and make
them aware of your violations of Copyright Law.

Read the *Terms of Service* from your webhost provider — I
guarantee you that your webhost provider explicitly prohibits
the use of illegally obtained content on your website. Failure
to adhere to the writer’s *Terms of Reprint* could realistically
result in your site being shut down by your webhosting provider.

Considering that you could be put out of business by using the
writer’s content illegally, wouldn’t it make much more sense
to honor the writer’s stated *Terms of Reprint*?

Do the right thing. Use our content that we are kind enough to
provide to you, AND make certain that you honor our *Terms of
Reprint* on every point. Your future success could depend on
all of the decisions you make concerning your use of OUR
content, which we are kind enough to make available to you.

MAKE NO MISTAKE

We writer’s really do want you to use our content. We want for
you to be successful, and we know that our content can help you
to find the success you are seeking. In our hearts, we really
do have an altruistic nature, but we must watch out for our
own interests also.

The content we develop requires a lot of time and hard work
— this article alone took more than 12 hours from idea to
fruition. We do need to be paid for our work, even when we
do not require a cash payment for our work.

Hyperlinking the URL’s on a website and in an HTML ezine is
very important to our success. It is also important to your
success since your failure to hyperlink could result in your
not being able to use our content, and could even result in
the termination of your online business.

Let us continue to work together in a way that benefits both of
us. We will continue to create the content that will help make
you a success. And you will pay us for our work by including
our resource box with the article and hyperlinking the URL’s
in our resource box.

Let’s face it. We both need one another. Let us continue to
work together in a way that will continue to benefit all of
us. Do the right thing.

Bill Platt owns http://thePhantomWriters.com. Do you need
free content for your website or ezine? Our archives deliver
more than 525 free-reprint articles available for your use.
http://content.thePhantomWriters.com.

10.15.05

Six Keys to Creating a Successful and Profitable Ezine

Posted in Writing at 12:00 pm by Work at Home Team

Fortunes are made on the Internet by people who have built
solid mailing lists for the promotion of their online
businesses. But the question many publishers face is how to
turn their ezine subscribers into buyers?

Let me be honest with you. Your mailing list is only as valuable
as your subscriber’s willingness to purchase your products and
services, or the products and services of your advertisers.

Until your subscribers begin to buy what you offer, your mailing
list is not worth a plug nickel!

Here are the six ingredients that you need for creating a
successful and profitable ezine:

ADVERTISING YOUR EZINE

* While often expensive, paid brokers can actually get readers
to subscribe to your ezine. Yet, in my own personal experience,
buying subscribers did put a large number of email addresses
on my list, but it provided no value to my list since most
subscribers never read my web-based ezine.

* One ezine advertising program that I have used in the past
to great success is List Partners which permits you to set
up an free affiliate program to permit others to advertise
your ezine in exchange for free advertising or cash.
http://www.listpartners.com

* I have generated some very solid advertising results using
Publisher Ad Swaps.

By setting up private advertising arrangements with other
ezine publishers, you can get your advertisement in another
ezine in exchange for an advertisement in your ezine.

To locate like-minded publishers seeking beneficial ad swaps,
there is a moderated discussion group dedicated to this task
called the Ezine Publishers Swap Meet:
http://lists.topica.com/lists/publishers_swap_meet/

* Paid Search Engine placement can be another solid method for
attracting new subscribers to your ezine.

Bill Platt owns http://thePhantomWriters.com. Do you need
free content for your website or ezine? Our archives deliver
more than 525 free-reprint articles available for your use.
http://content.thePhantomWriters.com.

10.13.05

Should You Hire a Famous Writer or Write Your Own Articles?

Posted in Writing at 12:00 pm by Work at Home Team

Proven and Exceptional Click-Through Results

Testing has proven again and again that promotional articles
generate more click-through traffic than standard ezine
advertising. And it is much cheaper than standard ezine
advertising, even if you are paying someone else to write
and distribute your articles for you.

Promotional articles that are distributed with free-reprint
rights get published regularly in ezines and on websites and
the results are long-term. Both publication outlets generate
results, although both outlets generate different patterns of
traffic to your site.

Creating Content

Either you know that you are capable of writing your own
articles or you feel that you might need to hire a ghostwriter
to help you with your task.

If you need a ghostwriter to help you create articles to
promote your program, there are literally dozens of companies
and hundreds of freelance writers out there that can help you
complete your task.

Tips for Selecting Your Ghostwriter

One of my clients asked me the other day whether they should use
their own in-house writer to develop their articles or whether
they should hire a famous writer to write their articles for
them.

That is a good question. It depends on how many articles you
will want to have created for you.

If you plan on creating fewer than ten articles, it might make
more sense to hire an already famous, professional writer. So
long as your famous writer is known for the type of content you
want to have created, then your famous writer will help you get a
strong running start in that they already have a good reputation
in the field you want your articles written.

If your famous writer is not known in your field, then it does
not matter whether you use the famous writer, your in-house
writer, or if you create a pen name for a fictional writer.

Gambling on the Long Term

If your intent is to have more than ten articles created, then
it is my suggestion that you should either use your in-house
writer using his or her real name or create a pen name for your
in-house writer.

Whether you use the writer’s real name or a pen name, your
decision should be made upon your confidence in your in-house
writer. Sure, you can count on their skills or you would not
be considering using their work. The real question you must
ask yourself is how long you feel that the in-house writer
will remain in your employment.

There is always a chance that your business will be built on
the name of someone who goes to another job, taking his or her
name recognition with him or her to the other employer. Using
your writer’s real name or a pen name is always a gamble. Weigh
all of the factors well before making your decision.

If It Were My Business

If I ran a brick-and-mortar business in a very competitive
marketplace where personalities can shine brighter than the home
office, then I would strongly consider using my in-house writer
and providing him or her with a fictional pen name. There is no
sense in building a name that will go on to promote your
competition.

Manifesting the *Power of Seven*

If you have plans to develop more than ten articles for the
promotion of your business, then it does not matter if your
writer is already famous in your field.

I am sure that you have heard about the *Power of Seven.*

Many research companies have studied the question of how many
times a business must be seen before the customer has confidence
enough to spend money with the business.

The research has been conclusive. Seven is the magic number.
Once a potential customer has heard of a business seven times,
the business has rose above the first major hurdle in attracting
the potential customer to their business. After a potential
customer has heard of a business seven times, then the potential
customer is much more likely to trust the business enough to
spend their money with the business.

The *Power of Ten* in Publishing

A writer is very much like a business, and a publisher is very
much like a customer. The *Power of Seven* plays an important
role in getting the writer’s work published.

However, we cannot count on seven promotional articles to bridge
the trust gap with the publisher. While publishers will see most
of your articles, as they are made available for publication,
usually they will not see seven articles in seven distributions.

Publishers are busy people and they do not check for new
articles daily. But, publishers do check for new articles
regularly as they need to continuously find materials for
publication.

The goal is to send out ten articles to get seven articles seen
and read by publishers. Once the publisher reads the seventh
article, if the quality of the articles had been good, then the
publisher will trust the value of the articles created by the
writer.

More Figures Concerning Promotional Article Success

Ironically, the fact that the publisher has seen articles by a
particular writer seven times is often good enough to get the
writer published. The publisher only needs to read one or two
good quality articles by the writer to cement the trust they
will have in the writer.

Once the publisher has come to the decision that a writer is
good and provides information important to their readers, the
publisher will always notice the writer’s name as they are
browsing for the next article that they will publish.

With my business, I have been distributing articles for my
clients since early 2000. Any writer who has permitted me to
submit articles for them for the length of six months remains
to be one of my clients. Why do you think that is?

I believe it is because six months worth of article submissions
— whether done weekly, bi-weekly or monthly — has enabled my
client’s to bridge the *Power of Seven* with the publishers and
webmasters who receive the articles that I distribute.

Some who distribute weekly cross the *Power of Seven* bridge
well before the six months is up and they reaped fast rewards
for their hyper-distribution schedule.

Publishers & Webmasters Are the Gateways to Buyers

With my service, I am able to get your articles into the
mailboxes of more than 12,000 publishers and webmasters looking
for good quality content.

If only 25 publishers — with an average of 5,000 readers each
— reprint an article, then 125,000 potential buyers could
read the average article. Add to that fact that several of my
client’s get published in ezines that reach more than 700,000
readers, and my clients can reach nearly one million buyers
with a single article.

The *Power of Seven* Could Make YOU Famous!

I always suggest that if you are doing more than ten articles,
you should use your in-house writer’s name or a fictional pen
name. The reason I say this is that after ten articles, you
will be strongly on the road to becoming famous yourself. Once
the name used to promote your business has become famous, and
then your business will continue to reap the rewards for that
famous name for years to come.

Bill Platt owns http://thePhantomWriters.com. Do you need
free content for your website or ezine? Our archives deliver
more than 525 free-reprint articles available for your use.
http://content.thePhantomWriters.com.

10.06.05

Sell Yourself, Not Your Products or Services

Posted in Writing at 12:00 pm by Work at Home Team

Sell yourself, not your products or services. The point we
need to make is that your products and services will change
over time as your business adapts to the realities of the
marketplace.

If you spend your time promoting Product A and then you
discontinue the sale of Product A, you will suddenly find
yourself starting over from scratch with nothing to show
for all of your previous work!

For as long as you remain on this planet, you will always be.
No matter the course of your product or service line, selling
yourself first and then your products will give you the
leverage to remain flexible in your business journeys.

If your primary products are affiliate programs, you should
be able to see this quite well.

How many times have you been involved with an affiliate
program that either changed their rules for operation to
your disadvantage or simply went out of business? How many
times have you seen your hard work go down the drain by no
fault of your own?

Selling yourself may seem a challenge, but it really is not
that difficult.

In the matter of selling yourself, your goal is to create name
recognition in the market place. You need for name recognition
for your website, your own name or both.

There are five methods that work very well for promoting your
online business. Those five methods are:

1. Submitting your website to Search Engines
2. Developing your own Ezine
3. Ezine Advertising
4. Using Free-Reprint Articles
5. Direct Email

You might note that four of these five methods incorporate
email in one fashion or another. That is not by mistake. Of
course, direct email is the weakest of the four methods
employing email. The reason for this weakness is the fear
of spam by the recipient of the email. I generally avoid
direct email for this very reason. Better safe than sorry
I say.

What I am outlining here is a blueprint that all online
business persons should strive to accomplish.

First, we must build our website. Our website should serve
as a direct sales letter to the buying public. While the
website should exist for anyone looking to do business
online, it is not the end all for your online business
presence. Once the website is ready for the public, it
should be submitted to the search engines. Keep in mind,
search engines are interested in the words on your site…
pictures don’t mean a thing to the search engines.

We should then develop an ezine to accompany our website. We
should invite all site visitors to subscribe to our ezine as
this enables us to create an ongoing conversation with our
potential customers. Do not let the ezine become more than
a tool to keep contact with your customers. I publish my
ezine only once a month so that I may have more time for
growing my businesses.

Many folks agree that ezine advertising is one of, if not the
most effective way to build your business. You should never
simply put an advertisement out there in the market without
testing the effectiveness of that ad first. You should also
always be sure of the target audience of the ezines you are
looking to are the same as your target market if that is
possible.

The truth is that you can burn through thousands of dollars
in ezine advertising without ever turning a single sale. To
be sure of the effectiveness of your ads before spending money
for the advertisement, you might want to consider using a ad
tracking service to determine the worth of your ads before
plunking down the money for your advertising.

An interesting and effective technique for tapping into the
value of ezine advertising without blowing the bank is to use
Free-Reprint Articles to open the door to ezines.

The truth is that most publishers do not have the time or
energy to create all of their own content. As a result, most
of them turn to article lists and sites to find the content
they feel would be attractive to their readers. Free-Reprint
Rights is the key here. Most online publishers are running on
a very tight budget and cannot afford to buy the content they
publish.

In the Free-Reprint market, there are a number of large lists
that provide an excellent assortment of articles that carry
the Free-Reprint rights. One example is called *Free Ezine
Content* and can be subscribed to by sending a blank email
to: mailto:FreeEzineContent-subscribe@topica.com . Another
group is *Free Reprint Articles* at YahooGroups. Send an email
to: mailto:Free-Reprint-Articles-subscribe@yahoogroups.com
for your free subscription.

Tapping into the Free-Reprint market is easy. The trick to
getting your articles published is being able to teach your
readers something of value and being able to do so in an
easygoing article style that folks will read and enjoy.

Providing your are successful in teaching the readers
something of value in an interesting manner, then you will
find your articles getting published regularly, even in the
larger ezines.

Through the use of articles to promote your business, you
will be selling yourself first and then your business. The
resource box that follows every article is like a small
classified ad that tells who you are, what you do, and where
to be able to reach you or your business. The resource box
is best kept to under 6 lines of 65 characters in length.

Your resource box is your advertisement in the ezine.
Ironically, readers will read an article and visit the
website of an author well before they read an advertisement
posted in the same ezine.

As your articles get reprinted again and again, you will
begin to see for yourself the promise of Free-Reprint Articles
coming to life for you and your business. Your site traffic
and sales will continue to grow as you continue to build your
all-important name recognition in the market place.

Bill Platt owns http://thePhantomWriters.com. Do you need
free content for your website or ezine? Our archives deliver
more than 525 free-reprint articles available for your use.
http://content.thePhantomWriters.com.

09.29.05

Peak Cycles are Driven by Timely Content

Posted in Writing at 12:00 pm by Work at Home Team

The very first time I had ever experienced this phenomena online
was in December of 1996. In those way-back days, I ran a site
focused on selling Christian t-shirts. Back then, I had posted
Christian based poetry on my website to draw traffic to the
domain. Over the two days leading up to Christmas and the two
days following Christmas, I had served as much traffic as I
had in the previous nine months of existence!

Fast-forward to April 15th, 2004. I currently have more than
one dozen articles on my website dealing with 401k retirement
funds and 401k tax issues. These articles are the third most
frequented topic on my site as the traffic is generated from
the search engines.

Beginning on April 12th, my site traffic
started to climb beyond its average level. It then peaked on
April 15th. Of course, the vast majority of this traffic was
visiting my site to find my tax related content.

Although the traffic to these tax resources comes from many
sites beyond just the search engines, as many people have
linked to these articles, one site in particular is the tax
related site for one of my article distribution clients. My
client had decided to leave his articles off of his site, and
to link to his articles on my domain.

Between April 12th and
April 15th, my site received 448 unique visitors from my
client’s domain alone. (http://www.investsafe.com/articles.html)
On the 15th, my site served 90% more visitors than is average
on any given day.

So the lesson I have learned here is that if I have date
targeted materials on my site for several different dates, that
I can actually draw more people to my site during these peak
time periods. While the time dated traffic may not generate
immediate sales, it will allow me to garner more recognition
in the marketplace.

Over the long haul, this extra recognition
serves to generate more referral traffic that has proven to be
the basis of my business model. 95% of all of my clients have
come to me directly by referral.

Bill Platt owns http://thePhantomWriters.com. Do you need
free content for your website or ezine? Our archives deliver
more than 525 free-reprint articles available for your use.
http://content.thePhantomWriters.com.

09.24.05

Mix Up Your Content to Drive More Traffic

Posted in Writing at 12:00 pm by Work at Home Team

Utilizing the kind of content that can be obtained on
free-reprint article directories is a good method of adding a
wider range of search keywords to your website. By increasing
the range of keywords on your website, you will find more of
your own links in the search results of the major spider
search engines.

A few of the *free-reprint article directories* I am referencing
include:

- http://thePhantomWriters.com/free_content/

- http://www.LyonsInternational.com/

- http://www.MarketingSeek.com/

- http://www.EbooksnBytes.com/

- http://www.Family-Content.com/

- http://www.Zongoo.com/

In truth, there are thousands of websites using these articles,
to build the traffic they derive from the spider search engines.

As one of the people who owns such a directory, I have noticed
in my tracking logs that interesting keyword combinations can
be achieved by mixing the actual content on your article pages.

Here is the deal.

Each article published may be found on dozens of websites. So,
even articles that I have written or distributed might be found
on other domains in the search results ahead of my own domain
pages. But, when I mix content on the page, I can get ahold of
keyword phrases that I would not be able to acquire by using
the article alone.

An example is that my name appears on every page of my domain
in the footer information. My name is *Bill.* Appearing on a
few of the article pages in my article directory is the words
*sell* or *sale.* I always find it interesting to see how many
people reach my site by using the keyword phrases *bill of
sell* or *bill of sale.*

As a result of these keyword phrases, I manage to generate
a substantial amount of traffic from people seeking a physical
copy of a *bill of sale.*

One more twist on this example is the idea that I could increase
my traffic another notch by including a real *bill of sale* on
my website that people can actually download and use. Not only
could I capture this actual traffic, but also the people who
came to my site from the search engines would be thrilled at
having found a printable *bill of sale.* Heck, they might even
bookmark my website as a resource and link to my site as an
additional web resource.

Bill Platt owns http://thePhantomWriters.com. Do you need
free content for your website or ezine? Our archives deliver
more than 525 free-reprint articles available for your use.
http://content.thePhantomWriters.com.

09.22.05

Loosing Customers and Losing Sales

Posted in Writing at 12:00 pm by Work at Home Team

The number of people who write free-reprint articles, to promote
their online business, is increasing with each passing month. I
should know — I have built my own business around free-reprint
articles.

As the manager of several article distribution groups, I have
seen an average of 291 articles per month go through my biggest
group. Hundreds of publishers, webmasters and writers subscribe
to article distribution lists such as this group:

http://groups.yahoo.com/group/Free-Reprint-Articles

Of course, the goal of the group is for writers to get their
articles to publishers and webmasters who might reprint the
work. When publishers and webmasters decide to publish a
specific article, the writer hopes that the article will
generate volumes of traffic and sales for their own website.

WHY DOES THIS MATTER?

As I review each article for distribution to the groups, I see
one misspelling time after time that really leaps from the page.

Hey, it is not my reputation on the line, so why should it
matter?

A writer’s reputation can be made or broken by his or her use
of the written word. So many people look up to writers as people
who have a gift to share ideas with the masses.

The reason we are able to share ideas with others is not because
we are special. The truth is that we are able to share ideas
because we are not afraid to try to do so, and we are not afraid
to work at it.

Being afraid to try and messing up the process are two different
things.

MISSPELLINGS, BAD GRAMMAR AND BAD FORMATTING COUNTS

It pains me when I see articles coming through to the groups
where there are problems with spelling, grammar or formatting.
For some reason, we publishers tend to expect the writer to
put forth the time and effort in advance to make sure that the
article is ready for copy-and-paste publication.

In the old days, I used to edit articles for publication in my
own ezines. Soon, my workload became too much and I had to begin
to cut down on my time expenditures. At first, I simply stopped
formatting articles for publication. Eventually, I even stopped
proofreading articles for publication. When I reached this
point, I had made a decision that if an article was not
copy-and-paste ready, then I would not publish it in my
own ezines.

It should come as no surprise to writers that spelling, grammar
and formatting could be as important to the publication decision
process, as the message communicated in the article.

But, in watching the articles come through to the groups, I have
to wonder what is in the mind of some writers.

WHY IT IS IMPORTANT

Writers take the time and effort to write the articles to
promote their own businesses.

But, if there are misspellings, bad grammar or no formatting, the
chances of the article getting published is greatly diminished.

I am not willing to venture how many more people might publish
an article if everything was in good shape, but I can guarantee
you that some people may opt against publishing an article due
to these kinds of problems. Writers, who do not invest sufficient
effort in the creation of their articles, make the process of
elimination much easier for the publishers who seek to reprint
the content.

MY PET PEEVE — LOSING OR LOOSING?

Losing - To be unsuccessful in retaining possession of;
mislay. To be unable to keep control or allegiance of: *is
losing supporters by changing his mind.*

Loosing - To cast loose; detach: *hikers loosing their packs
at camp.*

Far too often, I see writers talk about *losing* customers. Yet,
when they spell the word, they spell it *loosing*.

If you would note, the act of *losing* customers has to do with
not being able to hold on to them. *Losing* reflects doing it
without intent.

On the other hand, the act of *loosing* customers means to set
them free — voluntarily.

I am not sure that anyone actually *looses* their customers,
unless they are closing their businesses. Most businesses simply
*lose* their customers, quite by accident and definately against
their will.

IN CONCLUSION

I hope my title now makes sense to you — *Loosing* Customers
and *Losing* Sales.

Take the time to get your spelling, grammar and formatting
right. If you write articles and choose not to take the time
to get your article right, then I could probably assume that
you are — with intent — *loosing* customers.

Hey, it is your choice.

Bill Platt owns http://thePhantomWriters.com. Do you need
free content for your website or ezine? Our archives deliver
more than 525 free-reprint articles available for your use.
http://content.thePhantomWriters.com.

09.01.05

Do You Publish? Do You Fear Spam Accusations?

Posted in Writing at 12:00 pm by Work at Home Team

Let’s face it. If you are publishing an ezine online, your
business is always at risk. The anti-spam community does not
concern themselves with how much care and work you put into
building your list and how much effort you put into assuring
that your subscribers really want to be on your list.

Some in the anti-spam community would be delighted if your
business was to be crushed, and if they could help you towards
that end, then they would be quite delighted.

No matter how much care or caution you put into building and
maintaining your mailing list, your business’ future is only
as safe as the next email you send. One threat or complaint
from one of your subscribers could cause your ISP to shut you
down, even if the subscriber had verified their intent to be
a subscriber, two, three, four or even five times.

Most ISP’s do not take the time to investigate accusations.
Instead they simply react to the accusation with immediate
termination of an account.

There is a new way to manage an ezine without having to use
email as the delivery method. Many top name publishers have
already made the switch. Any subscriber who installs the
Quikonnex software on their system can subscribe to your ezine,
and then when you make a new posting, your subscriber will be
notified directly through the Quikonnex software on your
subscriber’s desktop.

Learn more about The Quikonnex Publishing Software and Program:
http://quikonnex.thephantomwriters.com/

Bill Platt owns http://thePhantomWriters.com. Do you need
free content for your website or ezine? Our archives deliver
more than 525 free-reprint articles available for your use.
http://content.thePhantomWriters.com.

07.28.05

The Complete Beginner’s Guide to Writing Articles.

Posted in Writing at 12:00 pm by Work at Home Team

So how do you get started? What do you write about? What do you actually DO with your articles once you`ve written them? It seems daunting, I know. I was petrified myself when I first started writing articles, I still get nervous every time I start submitting a new article all over the net.

Getting Started:

Do you have a passion? Are you particularly well-versed in a certain topic? Are you willing to invest time in doing research? Either one of these are all you really need, but if you`ve got all 3, then you`re definitely on the right track.

Grab a cuppa, a smoke, whatever you need to relax with, open up notepad/wordpad or even grab a pen and paper. Write down a 5-6 line bio about yourself and/or the product/program you`re promoting, this is commonly known as your “Resource Box”, and should be at the bottom of each and every article you write. The “Resource Box” is THE only place you should promote ANYTHING at all in the article.

Next you need to focus on a topic. Start jotting down thoughts, and don`t worry about how mixed up they may seem to be at first, just keep going. If you can`t think of many things at first, save your work, and look it over another day, more ideas will pop into your head.

Once you feel you have enough, start moving things around until they really begin to make sense to you. Keep going until you`re happy with what you`ve got. Remember, articles don`t need to be mega-long, so long as they are helpful and informative. Write as you would speak, and make it personal, as if you are talking to a good friend. Let your personality shine through.

What to write about:

As I mentioned above, anything you are passionate about, or are well-versed on is a great start. You`re not passionate about anything? Not an “expert” in any subject at all? Well do some research. Start by thinking about what YOU would like to read about, what kind of information would YOU find helpful? Thought about it? Go to www.google.com and type it in, see what comes up, start looking into the various things you find. You could even ask friends and colleagues what THEY would be interested in reading articles about.

What, still can`t come up with anything? It gets like that sometimes, so relax, take a deep breath, and start visiting forums/message boards. What questions are being asked? What do people need help with? Hang out in chat rooms, ask the same questions there, get as much feedback as you can, then start working from there. Eventually, you`ll find you`ve managed to write a GREAT article, in plain English, offering helpful/useful information.

Let a couple of your closest, most honest friends read through your articles for you. Don`t get offended if they make suggestions, some of them might even be good ones…hehehe, but make sure you stick with how it feels best for you.

So now what:

This is where the REAL hard work comes into play, cos now you`re ready to start submitting your articles to the world :~) Ok, if you want to go the easy way about it, stop reading now, go buy yourself some automatic submission software and get stuck into submitting your articles with it.

Personally, I prefer hard graft, and sometimes a bit of the personal touch. So for starters, I subscribe to a LOT of ezines that cover the topics I write about, then I offer the publishers my articles. Most of them are like me, and LOVE being first to publish well written articles. A nice personal mail usually gets that wheel turning ;~)

Then there`s all the article directories, and there`s TONS of them. It`s hard work submitting manually to them all, but then at least you know for definite that they WERE actually submitted. Don`t worry, I`m not going to make you search for them, I`ll list all my favourites here for you, and that`s gonna at least cut down a little on your work-load…hehehe

So here goes:

The first one is my personal favourite, as they make a webpage for your article and submit it to search engines for free. The rest are in no particular order

http://freezinesite.com/articles.cgi?action=add

http://www.ideamarketers.com/writers.cfm

http://www.marketing-seek.com/articles/submit.shtml

http://www.ezinearticles.com

http://www.netterweb.com/articles

http://www.allnetarticles.com

http://www.web-source.net/articlesub.htm

http://www.articlecentral.com

http://www.certificate.net/wwio

http://writerexchange.about.com/arts/writerexchange

http://www.content-exchange.com

http://www.dime-co.com

http://www.ebooksnbytes.com/articles/submit.shtml

http://www.web-source.net/syndicator_submit.htm

http://www.womans-net.com

http://www.writers-free-reference.com

http://jogena.com

http://businessknowhow.com

http://www.selfgrowth.com/submit-article.html

http://www.opportunityupdate.com/doorwaytosubmit.html

http://www.ezine-writer.com.au

http://www.clickforcontent.com

http://www.family-content.com

http://amazines.com

http://www.mailbiz.com/mailbiz/magcat

http://www.authorconnection.com

http://www.HerAssistant.com

Use these ideas and resources to promote yourself with, and even though it`s scary at first, it DOES get better with practice, take it from a gal who`s been there. Always add your “Resource Box” and copyright information with EVERY article and EVERY submission, it`s free advertising for you, and if your articles are good enough, they will be used over and over again.

Good Luck, Happy writing and submitting, and have fun!
May you be prosperous in everything you do.Stop by and visit Not Just Another Ezine. We are dedicated
to helping budding netpreneurs, just like YOU, to succeed!
You will Discover that Not Just Another Ezine is helpful,
useful, informative and fun.http://annamarketing.com

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