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06.28.05

How do you Find New Ideas for Your Articles?

Posted in Writing at 12:00 pm by Work at Home Team

We all know that writing articles is a great way of generating traffic to your website. But have you found that your next idea for an article has already been written? Not only that, but do you think that somebody far better qualified than you, has already written on the subject? If you want to write articles on a regular basis then this situation is going to arise.

You are not alone! I had reached this point - I had written articles whose subject matter I felt confident I knew enough about. Then I realised that the next subject I wanted to embark upon had already been written many times over, and this stopped me in my tracks. ‘How could I write about this when so many others had already made such a good job of it?’

But when I read these articles, I noticed that each article was different -with a different viewpoint and different emphasis. And the penny began to drop! Remember, you are unique, your ideas are unique, and your way of writing is unique, so whatever the subject matter you choose to write about, you can be confident that your approach will be unique - your view of life is different to that of everyone else.

To illustrate my point, here is a simple exercise that is great fun to do with a group of friends. Pick one colour, say, green, and ask everyone to write a couple of sentences describing themselves as that colour. Then notice just how different these descriptions are, for example: ‘I am green. I’m deep, dark and mysterious - a forest’, or ‘’I am green, I’m gentle and soothing - I have healing qualities.’ See what I mean?

Another approach to take when you’re looking for subject matter to write about is to realise that the majority of your readers may well be unsure of what they are doing, and they need to know that there are others in the same situation. So write about what you are still learning. Have you noticed that so many writers who are now successful in business, seem to have forgotten what it feels like when we first start out and how uncertain we all are? They assume that we have knowledge that in fact we have not yet acquired. And weren’t we all convinced, when we started out, that we are the only ones who seemed to need answers to ‘dumb questions’? So talk about the processes in your article as ‘baby steps’ - mention your own mistakes, and your own frustrations, and your readers will love you for that.

Maybe you’re not an expert, but you do know a great deal, and your approach may well be more helpful to newcomers to online business than that of the experts. So decide on your next article subject with confidence and know that it will indeed be a valuable contribution to online literature!

Linda McGrory is a professional copy-editor and proofreader, and webmaster of http://www.work-from-home-earn-extra-income.com.

04.30.05

How To Get Thousands of New Subscribers

Posted in Writing at 12:00 pm by Work at Home Team

Subscribers are the life’s blood of any ezine.
In this article I thought I would give you some
of the techniques I use every day to get tons
of new subscribers. However, let me also point
out that getting new subscribers is only part
of the picture. You also want to keep them and
that means you must offer them something of
value. You must offer quality content to make
them look forward to every issue.

Assuming you have an ezine that is better than
the tons already out there here are a few ways
to get new subscribers:

Ask those requesting free reports you have posted
to autoresponders to subscribe. This is how I get
many subscribers EVERY week. When I see unfamiliar
names in my inbox (copies of autoresponder request)
I send them an email and ask them to subscribe.
The messages says, “I noticed that you requested a
free report from my autoresonder. Every issue of my
ezine contains such insightful information. Why not
hit the reply button right now and type subscribe as
the subject. You will be subscribed right away.”
Guess What - Many people do subscribe after receiving
this note.

One of the reasons they subscribe is because I make it
incredibly easy. They just need to hit the reply button
and type one word. It’s very important that you make
it very easy to subscribe to your ezine. Don’t force
the potential subscriber to visit your website to
subscribe. However, if he is there, make it easy to
subscribe from there too. If you visit my website you
will see that I have a link on just about every page
asking visitors to subscribe. They just click on a
link which opens their email program and presents
them with a precomposed message. All they have to do
to subscribe is hit the send button. Many people
subscribe every day right from my website.

You can also get your ezine listed in most of the
search engines. Post a few copies to your website
and then submit these pages to the search engines.
Use terms describing your ezine in your metatags.
This works!

Also, list your ezine with the tons of websites that
specialize in compiling lists of ezines. Some of
these sites list circulation, ad rates, etc. Two
that come to mind right away are the sites operated
by Ruth Townsend and Gary Christensen. Ruth has
compiled a directory of ezines. Make sure yours is
listed. Find out more about Ruth’s directory by
emailing Ruth at:

Gary Christensen also has a nice list of ezines
that are sorted in a database. To get listed in
Gary’s database Tell them
both that I sent you :-)

I have gotten subscribers from being listed in both
of the above directories. I have also gotten
advertisers through these sources. Being listed
works! There are a lot of other sites out there
that list ezines. If you offer such a site feel free
to drop by my site at
and leave a message on my message board telling site
visitors about your service. Since this is a helpful
service I will not consider it advertising so my
moderators should not delete your posting.

Another method many people use to get new subscribers
is they exchange ads with other publishers. This
allows them to use extra ad space. Let your exchange
ad solicit subscribers. Make it easy for them to
subscribe by just clicking on your ad. Also give them
a compelling reason why they would want to subscribe
to your ezine. Tell them how it is different. Tell
them what valuable information you offer them.

Another way of getting subscribers is through posting
to discussion lists and discussion boards. For a list
of these discussion boards, send me an email asking for
it. Offer helpful advice on these lists and leave a link
to your website. When they visit your website, be sure
to ask them to subscribe. Since many of the visitors to
these forums are ezine publishers, the discussion often
turns to ezine how to. This is where you can mention
your ezine. You can ask for a critique or ask for advice.
People will click through to your site to see the copy
of your ezine that you have posted. If they like it
they will subscribe.

I have just given you a few methods of getting ezine
subscribers. There are lots of others already mentioned
in the many ezine articles I see every day. Be creative,
and persistent. Your subscriber list will grow if you
use these techniques. However, if you don’t produce a
quality ezine, your subscribers will leave after only a
few issues.
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews, Willie
teaches the average guy what the top marketers are doing but
seldom talking about. For example, Willie demonstrates the
power of automated residual income through his system at:
http://ProfitAutomation.Com
Visit now for a business boost.

04.21.05

Publishing Your Own Ezine

Posted in Writing at 12:00 pm by Work at Home Team

É receive a lot of email from subscribers wanting to start their own ezine. For those of you who haven’t discovered this “secret” yet, this is one of the most effective online methods of marketing there is. You have hundreds, and then thousands of prospects invite you to place your email offerings directly in their email boxes - week after week. If you do a good job, they anxiously await each issue, and they look over your offers. THERE IS NO MORE-EFFECTIVE ADVERTISING MEDIUM AVAILABLE TO INTERNET MARKETERS!!! So there is the why - now on to the how.

If you look at the abundance of ezines out there, you soon realize that to publish an ezine all you need is: a theme, ads, and articles. You need a theme to differientiate your ezine from all the other ezines out there. Readers certainly have a lot of ezines to choose from - so you need to give them a reason to choose yours. You also need to give them a reason to stick with yours - OR THEY WANT!!

Next - you need articles. You can write you own, and you can use other writers articles. Most of the writers who have articles posted on my site gave me permission to post them for two reasons. They hoped ezine publishers will email them asking for permission to reprint their articles - thus building their online image, and - they know the more places their articles appear, the more free publicity they get. Having their articles appear all over the web establishes them as an expert. Visit my archives for tons of great article on internet marketing that you may be able to use in your ezines. You can literally get a free marketing education by reading these articles.

Your second option for articles is to write them yourself. One of the things that make an ezine a cut above the rest is FRESH articles. So if you are a good writer with a lot of experience or a good researcher, you should write your own articles every now and then. I have found writing ezine articles very satisfying. It’s especially satifying when you see you work translated into another language or posted on someone else’s autoresponder. That tells you that you have produced something of real value! But - I digress :-)

Now that you have your theme, and articles, you want ads. You want to put your own ads in your ezine because this allows you to present your wares to your target audience. Make sure you offer your readers only reputable offers and real value. If you do, many of them will become your customers over time. If not, they will grow disappointed and unsubscribe very quickly.

To gain more exposure, you may want to trade ads with other ezine publishers. You publish their ad or press release; they publish yours in exchange. You both get twice the exposure, and at a fraction of the cost. Then, you want to sell ad space. You need to build a large subscriber base to be able to successfully sell ad space. I know I only buy ads in the larger ezines. In fact, I usually look for customer testimonials on the success their ads have had in a particular ezine BEFORE I will even consider paying for an ad in that ezine. From a practical business sense, that is one of the criteria I use, and one that you should use too. After you have built up your subscriber base, look at what others with similar circulation are charging and charge a similar fee. The more methods of payment you accept, the more customers you are accessible to!

So now that you have your ezine, you need subscribers and you need to get it mailed out. To get subscribers the simpliest way is to list your ezine on the many boards and lists around the internet that offer to list a complete description of ezines FREE. There are many lists out there. They generally list a description of ezines along with instructions on how to subscribe
and sometimes ad rates. Write me if you need contact info on these site at willie@williecrawford.com. You can also place ads in ezines offering a free subscription. Finally, you can email all of the folks you correspond with regularly telling them of your great ezine. If it’s any good, you will find your subscriber list growing fairly fast.

Finally, you need to mail out your ezine. I have noticed three routes here. You can mail it out yourself using your email program. Publishers use Eudora Pro, Pegassus,or even Outlook Express to mail out their ezines with no real problems. Each of these programs has it’s plus and minuses and I have articles posted on my site about them. I have tried Eudora Pro and Pegassus, but found that I out-grew them for sending out an ezine to a large subscriber list. I still use Eudora Pro to send my basic email and to filter much of my incoming email.

A second option is to use a professional list management program offered by your ISP or to use a professional list management firm. If you’d like to know what service I recommend, just drop me a line.

Two other issues you have to deal with are how frequently to publish and what types of ads to accept. I recommend publishing weekly because most publishers need this much time to put together each issue. I also recommend that before you send out each weeks issue, you email it to both yourself and to a friend for proofreading. This way, you will catch and can fix mistakes before presenting them to a very unforgiving world. You friend will catch mistakes that you didn’t notice simply because you are seeing what you meant instead of what you wrote.

On the issue of what ads to accept - realize that even though these ads may not be your offers, if you publish really questionable offers this will inevitably tarnish your image. Also, limit the number and size of ads you publish in each issue. Your readers are most interested in the information packed articles you publish but may be looking for a product to use or add to their line too. The ads are a side issue in the minds of most of your readers - remember this to keep subscribers.

Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews, Willie
teaches the average guy what the top marketers are doing but
seldom talking about. For example, Willie demonstrates the
power of automated residual income through his system at:
http://ProfitAutomation.Com
Visit now for a business boost.

04.16.05

Publishing Your Own Ezine

Posted in Writing at 12:00 pm by Work at Home Team

I receive a lot of email from subscribers wanting to start their own ezine. For those of you who haven’t discovered this “secret” yet, this is one of the most effective online methods of marketing there is. You have hundreds, and then thousands of prospects invite you to place your email offerings directly in their email boxes - week after week. If you do a good job, they anxiously await each issue, and they look over your offers. THERE IS NO MORE-EFFECTIVE ADVERTISING MEDIUM AVAILABLE TO INTERNET MARKETERS!!! So there is the why - now on to the how.

If you look at the abundance of ezines out there, you soon realize that to publish an ezine all you need is: a theme, ads, and articles. You need a theme to differientiate your ezine from all the other ezines out there. Readers certainly have a lot of ezines to choose from - so you need to give them a reason to choose yours. You also need to give them a reason to stick with yours - OR THEY WANT!!

Next - you need articles. You can write you own, and you can use other writers articles. Most of the writers who have articles posted on my site gave me permission to post them for two reasons. They hoped ezine publishers will email them asking for permission to reprint their articles - thus building their online image, and - they know the more places their articles appear, the more free publicity they get. Having their articles appear all over the web establishes them as an expert. Visit my archives for tons of great article on internet marketing that you may be able to use in your ezines. You can literally get a free marketing education by reading these articles.

Your second option for articles is to write them yourself. One of the things that make an ezine a cut above the rest is FRESH articles. So if you are a good writer with a lot of experience or a good researcher, you should write your own articles every now and then. I have found writing ezine articles very satisfying. It’s especially satifying when you see you work translated into another language or posted on someone else’s autoresponder. That tells you that you have produced something of real value! But - I digress :-)

Now that you have your theme, and articles, you want ads. You want to put your own ads in your ezine because this allows you to present your wares to your target audience. Make sure you offer your readers only reputable offers and real value. If you do, many of them will become your customers over time. If not, they will grow disappointed and unsubscribe very quickly.

To gain more exposure, you may want to trade ads with other ezine publishers. You publish their ad or press release; they publish yours in exchange. You both get twice the exposure, and at a fraction of the cost. Then, you want to sell ad space. You need to build a large subscriber base to be able to successfully sell ad space. I know I only buy ads in the larger ezines. In fact, I usually look for customer testimonials on the success their ads have had in a particular ezine BEFORE I will even consider paying for an ad in that ezine. From a practical business sense, that is one of the criteria I use, and one that you should use too. After you have built up your subscriber base, look at what others with similar circulation are charging and charge a similar fee. The more methods of payment you accept, the more customers you are accessible to!

So now that you have your ezine, you need subscribers and you need to get it mailed out. To get subscribers the simpliest way is to list your ezine on the many boards and lists around the internet that offer to list a complete description of ezines FREE. There are many lists out there. They generally list a description of ezines along with instructions on how to subscribe
and sometimes ad rates. Write me if you need contact info on these site at willie@williecrawford.com. You can also place ads in ezines offering a free subscription. Finally, you can email all of the folks you correspond with regularly telling them of your great ezine. If it’s any good, you will find your subscriber list growing fairly fast.

Finally, you need to mail out your ezine. I have noticed three routes here. You can mail it out yourself using your email program. Publishers use Eudora Pro, Pegassus,or even Outlook Express to mail out their ezines with no real problems. Each of these programs has it’s plus and minuses and I have articles posted on my site about them. I have tried Eudora Pro and Pegassus, but found that I out-grew them for sending out an ezine to a large subscriber list. I still use Eudora Pro to send my basic email and to filter much of my incoming email.

A second option is to use a professional list management program offered by your ISP or to use a professional list management firm. If you’d like to know what service I recommend, just drop me a line.

Two other issues you have to deal with are how frequently to publish and what types of ads to accept. I recommend publishing weekly because most publishers need this much time to put together each issue. I also recommend that before you send out each weeks issue, you email it to both yourself and to a friend for proofreading. This way, you will catch and can fix mistakes before presenting them to a very unforgiving world. You friend will catch mistakes that you didn’t notice simply because you are seeing what you meant instead of what you wrote.

On the issue of what ads to accept - realize that even though these ads may not be your offers, if you publish really questionable offers this will inevitably tarnish your image. Also, limit the number and size of ads you publish in each issue. Your readers are most interested in the information packed articles you publish but may be looking for a product to use or add to their line too. The ads are a side issue in the minds of most of your readers - remember this to keep subscribers.
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews, Willie
teaches the average guy what the top marketers are doing but
seldom talking about. For example, Willie demonstrates the
power of automated residual income through his system at:
http://ProfitAutomation.Com
Visit now for a business boost.

03.08.05

How to Improve your Written Presentation

Posted in Writing at 12:00 pm by Work at Home Team

Now, I don’t want to sound like an English teacher, but have you considered the effect of your written word on your prospects? And I’m not talking about what you say, or the content of your letters and emails, but rather how you write and present that content. Because this can make a big difference – the difference between selling or not selling your product.

Carrying out your business online means that the only way you can represent yourself and your professionalism is through the written word. So even though you may be at your computer in your pyjamas, you want to sound as if you’re dressed in business suit, briefcase in hand!

What you are aiming for is professional but friendly – too ‘chummy’ and your prospects will not take you seriously enough; too professional and you’ll bore the pants off everyone! You want people to respect you and trust your word, and this will not happen if your presentation is sloppy, filled with jargon, spelling mistakes and bad grammar.

Now there are more English grammar books out there than I can count, and I really don’t want to suggest that you try and read them start to finish – you’ll end up with severe indigestion. But what I do want to do is just to take you through the basics – enough to ensure that your written word can help you achieve your aims.

So let’s suppose you now have to write a sales letter, a newsletter or an article; you know what you want to say, and you’ve drafted your copy. What do you have to do now?

1) Never use all capital letters: it’s the equivalent of SHOUTING online, and is considered very bad manners and most people will simply move on.

2) Always use the spellchecker on your computer, even if you think you’ve not made any mistakes, believe me they’re probably there. Of course, a spellchecker is not going to pick up every mistake – ‘their’ and ‘there’ for instance.

3) And even when you have run your spell check, you must proofread your copy. Print it out and read the hard copy. You will pick up more errors that way than trying to read it through on screen. If you are unsure of the difference between ‘their’ and ‘there’, invest in a good dictionary and look up the words. Always, always check, even if you are only slightly uncertain about a spelling.

4) Remember punctuation? Well, surprisingly, it does serve a purpose: simply, that it enables your reader to understand your message. A long sentence without commas can become unfathomable. If your reader has to stop and go back to pick up the threads, you’ve lost him/her. In today’s instant society, especially online, people do not want to have to take the time to work out what you are saying – they want it served up on a plate! And if that means putting in a few commas, then do it.

5) Don’t make your paragraphs too long – your reader will find it too difficult to follow. Three or four sentences would be about the right length. Also keep your sentences a reasonable length – this would also solve any problems as to where to put those commas!

6) In your efforts to sound business-like, don’t use difficult words. If your reader finds your words hard to understand, then he/she will stop reading. Use everyday language, not words you’ve found in a Thesaurus – you won’t sound more knowledgeable, just pompous.

7) And now we come to the tricky subject of apostrophes! Many people don’t understand them and therefore don’t use them. But as with other punctuation, they are important and can change your meaning if used incorrectly. They have two basic uses: the first is to indicate that letters are missing, for example, ‘don’t’ for ‘do not’. Easy, yes? The second is the one most people have difficulty with and that is when the apostrophe is used to indicate possession. So, for example, ‘the dog’s bones’ – one dog with bones, but, ‘the dogs’ bones’ – two or more dogs with bones. Another problem area is ‘it’s’ and ‘its’. There is a simple rule to remember: the apostrophe is only used as a contraction for ‘it is’ and not for possession. And finally, don’t use apostrophes in plurals: one cat, two cats!

So there you have it. It’s really not too difficult, and the good news is that nowadays you really don’t have to worry too much about the finer points of English grammar such as split infinitives. So good luck and happy writing!

Linda McGrory is a professional copy-editor and proofreader, and webmaster of http://www.work-from-home-earn-extra-income.com.

02.19.05

How To Write Ads So Compelling That Your Readers Are Totally Defenseless - They HAVE To Respond!

Posted in Writing at 12:00 pm by Work at Home Team

What is the real secret to writing ads that are totally
irresistible? It’s communicating with your reader on an
emotional level! It’s communicating that you really
understand his needs, want, and fear. Sure, your offer
needs to pass the logic test, but it also needs to tug at
something inside of your reader.

How do you reach this “something inside” your reader? You
address your reader DIRECTLY in your ad. You grab the reader
in your benefits filled headline addressed directly to him.
Then you tell the reader more about how you can help him to
experience something pleasurable, or to avoid a pain. Then you
tell the reader how to take advantage of your incredible offer.
That’s all there really is to writing ads so compelling that
your readers must respond to.

You have to begin by identifying who you are trying to reach.
Who is the ideal customer for your product… that customer
who should really WANT what you offer. What is this customer
like. You need to know who your customer is and what their
thoughts… their concerns are. This is essential because
this is what you need to address directly in your ads.

As an example, I know that many of my subscribers place a
lot of ezine ads and need to learn to write better ads. I
know this from survey feedback, listening on discussion
boards, and even noticing what types of books they buy. So I
know this is a concern. Therefore my ad (an article in this
case - but the same principle) begins by addressing that
concern directly. The headline says, “Here’s the solution to
that problem you have been struggling with.”

If you truly know you customer it’s easy to communicate
this understanding, and relate to him. Many top copywriters
consider fully understanding their customers so much that
they spend considerable time studying them. If they are
writing an ad for a client, they may spend many hours reading
the magazines their target customers read. They watch the
TV shows their target market watch and they shop in the stores
their target market shops in. They get to know their customers
and begin to feel some of the same things they do.

You need to convey this feeling to the customer. Let them know
that you understand their:
- Desire to get more website traffic.
- Frustration at trying to lose weight.
- Disappointment at a poorly performing ad.
- Dream of owning a huge house in a really nice neighborhood.
- Fear of having their website or computer hacked.
- Unexpressed worries over a waning sex life.
- Worries about having enough to live on in retirement.
- Desire to have more true friends.

When communicating your empathy to your customer use words
that naturally cause emotional responses. These are numerous
and there are many articles and books available on the topic.
These words cause a subconscious response in people. Words
such as: Love, Secret, Guaranteed, Breakthrough, Insider,
Phenomenal, Irresistible, Attractive, Sexy, Foolproof, Proven.
These words automatically put a person in a buying mood. It
tells him that he has discovered something he has been searching
long and hard for.

After conveying that you understand their problem your ad needs
to
convey “Here is the solution! Now you can stop looking and start
LIVING!” If you have enough space the job is a little easier.
If
you have very little space, the headline has to get across the
benefits and pull double duty.

With long ad copy, a great way to convey that you have the
solution is by showing that others with the same problem are
thrilled with your solution. Testimonials and authoritative
statements credibly get this point across. Someone else telling
how your product solved the same problem your reader has suggests
it will do the same for them. This is more effective than YOU
telling them the same thing. The person giving the testimonial
is not perceived as having a vested interest in you buying the
product.

After showing the customer you understand his needs and have the
perfect answer, you need to tell him exactly what to do to grab
it. Your ad should direct him to click through to your website
now or he probably won’t. Your customer will think about
checking out your product later but without a sense of urgency
he may not. Realize that if your prospect doesn’t investigate
your product when you have built all that burning desire, he
probably never will. So tell the customer how to place the order
or get more information without procrastinating.

Those are the basics of writing an irresistible ad. It’s really
nothing more than showing that you understand his urgent need.
It’s prompting him to go ahead and try your solution. Your ad
should have the same feeling as you prompting a friend to trying
something over a dinner conversation. That friend does it
because you show understand, concern, and then encouragement to
take action. Try it!
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews, Willie
teaches the average guy what the top marketers are doing but
seldom talking about. For example, Willie demonstrates the
power of automated residual income through his system at:
http://ProfitAutomation.Com
Visit now for a business boost.

02.17.05

Creating A Great, In-demand Ebook

Posted in Writing at 12:00 pm by Work at Home Team

If you’re in business on-line long enough you eventually become
convinced that to really succeed you need your own product or
service. Having your own product or service:

- Means that your promotional efforts are promoting your
business. Your efforts are branding your domain name rather than
someone else’s domain. Your efforts are creating more links
pointing to your site.

- Means you can create an affiliate network and have thousands
of others promoting your product, and that you only have to pay
for results. That’s much better than any pay-per-click campaign.

- Means you earn more money because you get a percentage
from more individual sales. You also generally get a larger
percentage from each sale.

- Means you can follow up on your sales with other products
of your own, or offers for affiliate products, later, if you
choose. Backend sales ARE one of the BIG SECRETS. Once
you’vevattracted a customer and know his needs you can offer
him additional products that meet that need. It is critical
that your follow-up campaign be structured so that it’s not
construed as SPAM. For example, you can offer useful tips for
getting the most use out of a product and introduce a
suggested add-on.

For the above reasons and more, you want to create your own
product or service. Two of the easiest to produce quickly
and to market easily are ebooks and software. Today, let’s
focus on the ebook.

In frequenting the discussion boards, I “listen in” on a lot of
brainstorming. Many people throw out ideas for ebooks.
They are taking an informal survey of the potential market.
They are looking for suggestions and critiques of ideas. This
is the perfect place for doing this. This type of brainstorming
very frequently “fleshes out” an idea. It’s how I’ve firmed up
the concept for 2 different ebooks.

But how do you decide what general topic to write on?
You write about something that you either know a lot
about or that you NEED to know a lot about. If you are
an expert on a topic and there aren’t already too many
ebooks out there on the topic, then you know what to
write about (if anybody else is interested in the topic). If
you already have the information within you or on
your computer, writing the ebook is little more than
organizing your ideas and then just doing it.

But what if there is already a lot written about a topic?
Ask yourself if there is honestly room for another ebook.
For example, there are thousand of great cookbooks
out there, yet I decided to write another one. Looking
around me, I saw that there was an insatiable demand
for cookbooks. Bookstores and my local supermarket
book rack (near the cash register) confirmed this. I
noted that everybody eats and people are always looking
for new and exciting ways to prepare food for themselves
or to impress that special guest (or mother-in-law). So
I created an ebook centered around recipes I grew up
with. Just because a topic is already written about does
not mean that you can’t carve off a piece of the pie :-)

If you find yourself having difficulty finding information
on a topic or discovering exactly how to do something,
you can be fairly certain others are having trouble finding
the same information. Therein lies proof of a need for that
product. Then your question becomes “is there a
sufficient need for that product?” You don’t want to
spend a lot of time creating a product that will sell only a
few copies. Each product you create will not be a
$10,000 a month income earner. That’s ok. Maybe
it’s better to create 5 different products that each initially
only generate $2000 a month in profits. You get
the same end results and by diversifying, you better
endure times when demand for one of your products
experiences a slump.

Writing about a subject that you are not already an
expert on means doing a lot of research and then
organizing your notes. You noticed a lack of readily
available experts on the subject, so you BECAME the
expert. This takes a lot of effort. You don’t want to
create a shoddy product. Do this and you severely
hamper the success of your future products too. Spend the
time becoming the expert and creating a product that
demonstrates you are the expert. You’ve just positioned
yourself, and if you did it properly you will dominate that
market.

One argument you will hear against creating another ebook
is that there are already too many worthless ebooks out
there. This is true. Too many people have thrown together
collections of rehashed, outdated and even inaccurate material
and then promoted them as something exciting and new. When
your market buys a few of these products and are disappointed
they soon become disillusioned or cynical. However, if your
ebook is truly different… truly full of really valuable
information the word will spread very fast. Your affiliates
will write review telling what’s so great about your ebook.
People will discuss it on forums and in personal emails. The
word will get around and your ebook will be a big success.

I’ve just given you the key to creating a great in-demand ebook.
If you still have trouble coming up with an idea visit discussion
boards and read books and article on brainstorming. One of
my favorite books is written by my friend Jeff Smith. Jeff
offers so many ways to come up with great information product
ideas that reading his ebook ALWAYS shifts my imagination into
high gear. Grab a copy of Jeff’s ebook today at:
http://williecrawford.com/cgi-bin/tk.cgi?jeffsmith

If you’d like to check out my cookbook study the page at:
http://chitterlings.com/cookbook.html
A visit to this page also provides you with lessons in using
testimonials, guarantees and bonuses. This cookbook will
sell well over $100,000 worth this year… and this is a very
ordinary product. The site is intentionally plain to make the
visitor feel more at home. As an added note, I offer both
hardcopy and ebook formats. Many customers told me
that they wanted hardcopy. I listened and this opened up the
possibilities of back-ending other products through package
inserts. But that’s getting off-track.

Spend some time today really thinking and researching
possibilities for your next ebook. This really is one of the
ways true internet fortunes are made!
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews, Willie
teaches the average guy what the top marketers are doing but
seldom talking about. For example, Willie demonstrates the
power of automated residual income through his system at:
http://ProfitAutomation.Com
Visit now for a business boost.

02.08.05

An Article on Writing Articles

Posted in Writing at 12:00 pm by Work at Home Team

Write An Article

Who? Me? Write something?

Yes. You. Write something

Write a how-to article about someone you know. Write an article about
things you don’t know but want to learn. At this point, WHAT you write
is not as important as THAT you write.

Relate your article to work at home, home business, internet tools to use,
free sites to help work at home businesses, internet marketing, etc.

WHY?

Once you have completed the first part of your linking campaign for your
site (linking is a never-ending, on-going part of your site), you will need to
add “content” to further increase your search engine ranking.

You can add some of the excellent articles from other WAHT sites and
from sites you find online….but you need to also have articlees of your
own on your site.

You will be amazed at how simple it is.

Here is a good formula for writing an article:

1. Choose the topic

2. Chose the purpose of the article

are you writing about HOW to do something?

are you writing about WHY to do something?

are you describing a personal experience?

are you telling your reader WHERE to find things?

3. Outline your article…write a few words or a sentence for each of the
following

-the topic - and why you think it’s important or interesting

- the specific points you want to make in the article

- references to other sources you will use in the article

- the endgame (putting a “period” to your article — the closer)

4. Now expand on each of the above, turning each into a couple of paragraphs

5. Read the paragraphs and rearrange so they follow a logical sequence

6. “Tighten” your paragraphs. Remove extra words.

example: “I thought I would like to tell you about….”
change to
“I want to tell you about…..”

7. Put your paragraphs together

YOU’ve just written an article!

TIP: As you visit websites and read newsletters, you may see comments
or ideas that appeal to you. Keep a notepad document in your computer
titled “article ideas” and add those ideas WHEN YOU THINK OF THEM.

Using this method, you will always have a starting point for a new article.

After you write an article, publish it to your website.

Also, submit your article to sites that accept such submissions. A few
good ones are:

http://www.authorconnection.com

http://www.ideamarketers.com

http://www.freesticky.com/stickyweb/submit.asp

http://www.web-source.net/articlesub.htm

http://www.ezinearticles.com

http://www.baconline.com/articles/articlesubmit.htm

http://www.web-source.net/article_submissions.htm

http://www.goarticles.com

but you will also notice other sites you are linking to that invite you to submit your
articles….so do it.

IMPORTANT: The purpose of submitting your articles to other websites is to create
“branding” and to bring more traffic to your own website. Your article
should be 600-1000 words and it is best to format it to about 65 characters
per line.

Thus, you need to write a “credit line” that will appear at the bottom of all of your
articles. This would be your name, any personal or business info you want to put
in it and your website’s url.

Keep it simple. Do not make your “credit line” a blatant ad or other sites will not
want to publish your articles.

RE: copyright
Copyright is automatic. You do not have to do anything except write an original article
(not copying from someone else’s). On the internet, any published article is copyrighted.

When publishing other writers’ articles on your own site, you must also adhere to the
copyright protection. You should list the author’s name below the title….and you must
also list the “credit line” they specify at the end of the article with an ACTIVE link to their
site.

Check these articles for tips on writing internet articles:

http://www.bookcoaching.com/freearticles/article-21.shtml

http://www.brisney.com/internet-writing.htm

The purpose of articles is to gain more exposure to your website.

exposure = traffic = click throughs = sales = Profit

This article was written by Kay King, owner of Earn Extra Income at Home

11.25.04

Can You Really Make A Fortune Off Of Reprint Rights?

Posted in Writing at 12:00 pm by Work at Home Team

Visit Ebay or any of ten thousand other websites and
you’ll see people offering reprint rights everywhere.
They all tell you that with their great reprint rights
you’ll be in business instantly with “your own product”
and that you get to keep all of the money.

By can you really make money selling reprint rights
and is it worth your time?

Let me give you a few examples from my personal
experience, and then you be the judge….

I’ll start with the most recent rights I bought first.
After reading Paul Hancox ebook “Small changes:
Big Profits - How to quickly and easily make more
sales from your website,” I saw that he offered reprint
rights for only $149. This product had a suggested
retail price of $27, which I had gladly paid and I was
very satisfied with the product.

To digress a little… one of my criteria for buying
reprint rights is that I have to have actually used
the product FIRST. I won’t offer my list something that
I have not seen, read, touched, experienced, and enjoyed.
I suggest that if you are going to offer your list a
product that you adopt the same rule.

Anyway…. I reasoned that if I invested $149 in Paul’s
reprint rights I only needed 6 sales to break even. So it
wasn’t a very big risk. Therefore I went for it! I sent
a mailing to my list but before I even did that, I began
mentioning the book in personal emails to clients and
friends. In less than a day I had tripled my money. After
sending a mailing to my I list had multiplied my money
by some embarrassing number of times!

This product was the type of reprint rights that I like
to buy. It’s a product that I know is needed…. I
can put up a simple sales page and I know that the
product will sell itself for years to come. I know that
with very little effort I’ll earn over $1000 a month in
profits from that simple product. You can check it out
at: http://TheRealSecrets.com/thebook/ to see how
simple my marketing is for this ebook.

Another product that I market the same way is a $19
interview on how to host your own seminars and teleseminars.
Fred Gleeck (who has done over 1350 seminars) was interviewed
by Jim Lanford and they recorded it. When Audrey Lanford
decided to sell her business at WZ.com she offer reprint
rights to Fred’s interview. The rights were less than $150…
if I am not mistaken.

I run ads for this interview/ebook in various targeted
ezines and mention it on a few of my sites. It routinely
earns me $500 to $1000 per month. All this with very little
effort on my part because the product sells itself.
You can see how I have this set-up at:
http://TheRealSecrets.com/your-own-seminar.html

A third example of how simple it can be, is that I purchased
the reprint rights to Bob Serling’s Power Copywriting For
The Internet from Corey Rudl’s Internet Marketing Center.
These rights cost me just under $1000 and the suggested
retail price for the course is $147. It took me less than
a month to recoup my investment, and every month I do very
well with that product too. You can check it out at:
http://PowerCopyWritingForTheInternetByBobSerling.com

Notice with that last example how I got a domain name that
had my keywords in it and that it’s fairly easy to remember
… if you know the copywriter? That domain name costs me
less than $8 per year and my hosting is only $5 per month.
That’s for something that semi-automatically generates over
$1000 per month :-)

I could give you numerous other examples, but won’t. You
get the point. I put on a teleseminar on buying and selling
reprint rights a while back and recorded that teleseminar.
I then turned the teleseminar into another income stream
as well as offered reprint rights to it! Do you see how
easy this can be? That teleseminar with myself and
internet marketing expert (and lawyer) Dr. Bob Silber took
less than 2 hours to do, and also generates an embarrassing
amount each month. You can check it out at:
http://AmazingProfitsBuyingAndSellingReprintRights.com
… another clever name :-)

I mentioned that you can grab domain names for as little as
$8 per year and host them for as little as $5 per month. I get
my domain names through my own registration service at:
http://williecrawford.com/domains/
I host many of my sites at Host4Profit. You can check them out
at: http://WillieCrawford.com/myhost.html

So now I’ve convinced you that you can do well with the
correct reprint rights! The key again is to know and love
the product. Know that it will provide your customers with
genuine value. Check out my teleseminar for more tips on
both buying and selling reprint rights at:
http://AmazingProfitsBuyingAndSellingReprintRights.com

I did come across some terrific reprint rights this week that
I will recommend. They are offered by Rebecca Hagel. She is only
offering 20 licenses total, so you won’t face crazy competition.
I really love her material! You can check out Becky’s reprint
rights at: http://TheRealSecrets.com/becky.html

To answer my question, “Can you really make a fortune off of
reprint rights” … that depends upon your definition of
“fortune.” However, I generate several very nice income
streams from reprint rights, as I’ve just shared with you. I
know many others doing the same. I don’t see why you can’t too.
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews, Willie
teaches the average guy what the top marketers are doing but
seldom talking about. For example, Willie demonstrates the
power of automated residual income through his system at:
http://ProfitAutomation.Com
Visit now for a business boost.

08.26.04

Make More Money Self-Publishing Special Reports

Posted in Writing at 12:00 pm by Work at Home Team

1. YOU CAN DO IT! WILL YOU?

You CAN succeed in your own information empire. Self-publishing
valuable, how-to information is in great demand by people
today. In today`s busy society, people are pressed for time.
They need concise, simplified, practical information. They will
pay dearly for it if it will improve the quality of their lives.

Even if you have never written for money before, you can do so
if you apply the information in this report. Lack of formal
education should not deter you. Large sums of cash are not
required. What is required is the application of the
information in this report.

You must have more than good intentions, though. Your strong
desire to succeed, not only in making money, but in making a
difference in other peoples` lives, will motivate you. Then,
following through, you will execute your planned tasks to reach
your goal.

2. WHY IS SELF-PUBLISHED INFORMATION THE PERFECT PRODUCT?

Information can be sold on the basis of its value. For example,
if you could receive a thousand dollar tax-free grant, would you
pay ten dollars for that information? Most persons would.
They`d be $990.00 ahead. Yet, that information might fit on one
printed page. So, the cost of producing the information has
almost no relationship to the value of the information. Thus,
the potential for high markups and profits exist in this business.

Information products (unlike other hard goods like cars,
refrigerators, et cetera) are relatively light and so incur
lower shipping costs. In fact, the post office gives
preferential treatment for shipping books.

You could sell other peoples` products, but then you would not
have control over your business. At any time, your suppliers
could change their commission structure, let your competitors
sell the product, or even discontinue your relationship. If you
own your own proprietary product, your own copyrighted
information product, no one can legally sell it without your
permission. You control its production, promotion, and
distribution.

3. WHY SELF-PUBLISH SPECIAL REPORTS INSTEAD OF BOOKS?

A Special Report (sometimes called a folio) is a written
document of from one to several pages on a specialized subject
of interest to certain readers. It should be concise and
practical information of value to a particular audience. It
might be professionally bound with a cover and personalized for
the reader or it might just be a few pages stapled together or
it may even take the form of a computer file or electronic
book. This publication is an example of a Special Report.

Books and booklets must be produced in certain minimum
quantities. This is fine, when you`re well-established
financially. However, Special Reports can be produced on
demand, one copy at a time, if necessary. This means that if you
receive one order, you can publish it from your home computer by
simply printing a copy of your file.

Even if you have no computer, you could type one copy of your
report and have it photocopied as required. This results in
virtually no money being tied up in inventory. You spend money
only when you receive orders.

Books are lengthier and require more time and effort to
produce. Therefore, it will take you longer to make money from
your efforts. A Special Report, being only a few pages long on
the average, is a product you can develop and produce quickly
and economically.

Many customers will appreciate the concise treatment of a
particular subject in a Special Report. They could pay forty
dollars for a complete book on home-based businesses, but maybe
they just want information on self-publishing.

Perhaps they have already bought books on How To Publish Your
Own Book, but the area of Special Reports wasn`t really
covered. For a few dollars (and often for considerably less
expense than a book), they can get the essential information
they need to accomplish their goal.

If time is money, then your customer will really appreciate your
to-the-point consideration of his selected subject. You are not
being paid by the word; you are being paid for results.

As you write further Special Reports in your area of expertise
and interest, you will find you will have a number of products
to sell, instead of just one. Then, you will have diversified
your income, having developed multiple income sources. Instead
of making money only when you are working, these products could
generate passive income for years to come. While on vacation or
while sleeping, orders could be coming in for these products you
developed.

As well, a series of Special Reports or folios on related
subjects could be combined later to produce a book. If, for
example, you produced twelve different folios on various ways of
making money from self-publishing, they could be combined in a
book on the same subject.

Thus, Special Reports can be used as the basis for creating
other information products, such as books, booklets, audio
cassettes, videos, courses, software, speeches, website content,
electronic books, business kits, and so on. The more products
you have and the more choices you offer your customer, the more
income streams you will generate for yourself.

4. WHAT SHOULD YOU WRITE ABOUT?

Of course, it is natural that you would want to write about
something that is of interest to you. However, is what you are
writing about of interest to others? You may be an excellent
poet, but the market is very limited for poetry.

On the other hand, practical and simple “how-to” information
sells. As an example, you presumably bought this report to
accomplish a number of objectives. First of all, you wanted to
make more money. Secondly, you wanted to learn how to create
valuable information of use to others, so that they could pay
you for it.

Is there a market for moneymaking information like this? You
bet there is! Just check out the business opportunity magazines
at the newstands to see that this is true. Use internet search
engines to find moneymaking or other how-to subjects and to
learn about what your competitors are doing.

The key to making money from your self-published information is
to write on a subject that is of interest and benefit to your
reader. There must be a sufficient number of persons interested
in your subject in order for you to justify the time and expense
required to undertake writing about it.

You must be able to reach these persons economically (through
the internet, magazines, or other means). Most important, what
you write should address a concern, want or need of your
reader. Provide the benefits implied in your title and
advertising. Provide good value for the money charged, and your
customers will be happy and buy other products from you.

5. HOW TO PRODUCE A SPECIAL REPORT

It is likely that you already possess information, knowledge,
and skills in areas of interest to others. Meditate on what you
already know. Sometimes we assume that other people already
know what we know. This is not the case. If this knowledge can
help others save money, increase their income, improve their
health, be better liked, improve their happiness, or give some
other important benefit, you can use this knowledge as the basis
of producing your information product.

As well as your own expertise, you can consult other sources to
add to your knowledge. Research at the public library, in
bookstores, on the internet, through personal interviews of
experts, and by taking educational courses on your chosen
subject will all help you develop additional expertise needed to
write your folio.

As for writing ability and skill, practice makes perfect. Get
constructive criticism from others. Have a friend proofread
your report. Check your grammar and spelling. Use simple
sentences. Don`t get too complicated or you`ll lose most of
your readers.

Use of a personal computer will help you immensely. Prepare
your document in text format so that you can use your
information in different formats, such as for your website, in
electronic books, for e-mailing to a printer, et cetera. If you
wish, you may export a copy of the text file you used to prepare
your own Special Report to a word processing program to format
it for printing. Only print the copies needed to fill orders.

Writing any information product requires self-discipline. You
must find a suitable time to write each day. Buy out the time
from less important activities such as TV viewing or idle
conversation. If you have specific goals and stick to them and
your schedule, you are likely to accomplish your objective of
making more money with self-published special reports.

If, for example, your goal is to produce one Special Report per
week, you will need to schedule the required time for research,
then writing, editing and corrections.

Be realistic about your goals. If you can only produce one
special report per month, don`t be discouraged. Adjust your
goals to what reasonably can be accomplished. Just think!
Producing only one Special Report per month would produce a line
of twelve different products in a year and could form the basis
of a newly published book!

6. HOW TO SELL SPECIAL REPORTS

Writing, although hard work and akin to giving birth, is only
part of the battle. Now you need to sell your Special Reports.

Remember, you didn`t just write on any subject that interested
you. You deliberately chose a subject that was marketable. You
wrote a subject others were interested in. Otherwise, you
wouldn`t be able to sell it.

Whether you use a website, magazine ads, direct mail or other
methods of advertising and promoting your Special Reports, make
sure that all your communications stress the benefits to the
target reader. They must be convinced that your folio is a
product that is needed by them and is worth the money.

Don`t forget to take advantage of free publicity for your
products. Send press releases and try to get your publication
reviewed or featured as a new product in appropriate magazines
or other media.

Special Reports can be adapted as articles that you can offer
for sale to magazines. Some consultants and professionals use
Special Reports to promote their own business and to establish
credibility as experts in a certain field.

7. THE BEGINNING OF YOUR INFORMATION EMPIRE

From small beginnings come big things. Your following through
on the information in this report could result in many
benefits. A steady production of appropriate Special Reports
will give you control and ownership of profitable products in
high demand. These products can create income for years after
they are produced. They can also form the basis of other
products: books, audio tapes, videos, courses, internet content,
software, and other salable, unique products. Establish your
credibility as a respected expert in your field.

Don`t delay; follow through. Best wishes to you in building a
profitable and enjoyable information empire!

J. Stephen Pope, President of Pope Consulting Inc., has been helping
clients to earn maximum business profits for over
twenty years. For valuable Work at Home Small Business Ideas,
visit: http://www.yenommarketinginc.com

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