10.15.05
Six Keys to Creating a Successful and Profitable Ezine
Fortunes are made on the Internet by people who have built
solid mailing lists for the promotion of their online
businesses. But the question many publishers face is how to
turn their ezine subscribers into buyers?
Let me be honest with you. Your mailing list is only as valuable
as your subscriber’s willingness to purchase your products and
services, or the products and services of your advertisers.
Until your subscribers begin to buy what you offer, your mailing
list is not worth a plug nickel!
Here are the six ingredients that you need for creating a
successful and profitable ezine:
ADVERTISING YOUR EZINE
* While often expensive, paid brokers can actually get readers
to subscribe to your ezine. Yet, in my own personal experience,
buying subscribers did put a large number of email addresses
on my list, but it provided no value to my list since most
subscribers never read my web-based ezine.
* One ezine advertising program that I have used in the past
to great success is List Partners which permits you to set
up an free affiliate program to permit others to advertise
your ezine in exchange for free advertising or cash.
http://www.listpartners.com
* I have generated some very solid advertising results using
Publisher Ad Swaps.
By setting up private advertising arrangements with other
ezine publishers, you can get your advertisement in another
ezine in exchange for an advertisement in your ezine.
To locate like-minded publishers seeking beneficial ad swaps,
there is a moderated discussion group dedicated to this task
called the Ezine Publishers Swap Meet:
http://lists.topica.com/lists/publishers_swap_meet/
* Paid Search Engine placement can be another solid method for
attracting new subscribers to your ezine.
Bill Platt owns http://thePhantomWriters.com. Do you need
free content for your website or ezine? Our archives deliver
more than 525 free-reprint articles available for your use.
http://content.thePhantomWriters.com.