09.29.02
7 Simple Ways To Boost Your E-Book Sales
You can often dramatically increase your E-Book sales
by making a few minor adjustments to your sales page.
Here are 7 ways to increase your E-Book sales:
(1) Make sure your ‘Order’ link appears at least 3
times on your sales page.
(2) If your link currently says ‘Order!’, change it
to ‘Order via Secure SSL Server’ (if that is the
case). I made this change about a month ago, and I
noticed an immediate increase in sales.
(3) Offer a money-back guarantee that makes it clear
that you don’t mind refunding purchases.
(4) Add a ‘guarantee’ logo or icon to your sales
page. You can find a variety ‘guarantee’ graphics at
AltaVista’s MediaSearch:
http://web.altavista.com/cgi-bin/query?cn=med
Click on the ‘radio button’ that says ‘Images’ and
then type ‘guarantee’ into the search box. AltaVista
will return 20 pages of ‘guarantee icons’.
(Before placing one of these graphics on your
website, make sure it is not covered by copyright).
(5) Offer 2 or 3 chapters of your book free (in the
form of a downloadable Trial version of your E-Book).
You could also allow people to read those same
chapters online.
(6) Include a ‘Table of Contents’ so that your
visitors can see what your E-Book contains.
(7) Keep your sales copy to one page. People are
spending less and less time surfing the Web - if your
sales message is more than one page, your visitors
will probably move on before reaching the end.
Michael Southon has been writing for the Internet for over 3 years. Join his 3 Day ‘Ezine Writers’ Email Course’ and discover the #1 secret of ezine advertising: http://www.ezine-writer.com/email-course.html