01.20.06
Sneaky (But Legal) Places To Insert Keywords For Higher Rankings
The battle for high search engine rankings rages on! The
engines themselves continually make changes which makes our
jobs, as Web site owners, much more difficult. But, one
thing has always remained the same… Keywords.
Search engines still read text. That text still has to be
relevant to the site. Keywords are text and must be placed
strategically throughout your site. Those keywords within
the text are still the determining factor on how high you
go up the search engine ladder.
While many engines now place no relevancy whatsoever on the
keyword META tag itself, there are still plenty of places -
legal ones - to insert keywords in order to boost your
rankings.
Keep this list handy when writing copy for your site pages.
It will help you get the biggest bang for your search
engine buck.
1. In your URL.
Putting a keyword or keyphrase within your URL (domain
name) counts for major points!
2. In your page link names.
Rather than using a link in your navigation bar like
“services”, add a keyword to that page link. If you are a
marketing consultant, you could put “marketingservices”
instead.
3. In links throughout the copy.
This uses the same principle as above. Instead of writing a
paragraph about your testimonials and linking to a page
named “testimonials”, create a link to a page named
“marketing successes” (or some other powerful keyphrase).
4. In the “title” and “description” tags.
The title and description tags are still widely read and
used by engines. Be sure both are enticing and contain
keywords because some engines use them interchangeably.
5. In the copy itself.
The “optimal” copy length for search engine compatibility
is between 250 - 350 words. Why? Because that gives you
enough room to use the keyphrases repeatedly and still make
sense! You should have about a 3% ratio of copy to keywords.
6. In ALT tags.
ALT tags are those little bits of copy that pop up when you
hold your mouse over a graphic or picture. Search engines
read those - because they consist of text. Use keywords in
the descriptions you assign to the images on each page.
WARNING: Be VERY sure that the description in the ALT tag
goes with the image. Otherwise you could be banned for
“keyword stuffing.”
Last little trick … get one or two heavyweight keywords
or phrases in all 6 places above. It’s hard to do, but the
results are tremendous!
By taking advantage of these sneaky - but legal - places to
insert keywords, you stand a better chance of getting one
of those coveted “Top 10″ slots on the major engines. You
also stand a darn good shot at increasing traffic to your
site!
Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==