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What’s the Secret to Repeat Business?

Posted in Internet Marketing at 12:00 pm by Work at Home Team

When you think about ways to gain repeat business from your
customers, you probably turn your thoughts to marketing
efforts such as advertising, public relations and other
means that will allow you to repeatedly be seen. However,
without one particular element included in your plan, your
efforts to entice customers to buy over and over will fail.
Even autoresponders - the “king” of repeat exposure - can’t
produce the type of loyalty needed to ensure your customers
continually send their dollars your way.

This missing link is often not even considered as part of a
marketing plan - but it should be! What is the secret to
repeat business? Exceptional customer service. Are you
surprised? You really shouldn’t be. Put yourself in
“consumer mode” for the next minute or two and let’s
explore the power of a solid customer service program.

Think of the last time you purchased from a business and
had a poor experience. What brought you to the business to
begin with? Maybe low price. Perhaps it was that the
company had a product/service you needed immediately. Even
selection can play a role in attracting us to a business.
But once you bought, what happened next?

When the product didn’t live up to your standards or when
the service didn’t work as expected, did you get the
response you needed? Did the company show concern for your
position? Did they correct the mistake or issue a refund?
If not, you - like most others - probably left vowing never
to buy from them again.

What you experienced was a marketing plan that had no
follow-through. They were able to entice you and draw you
in. They were successful in getting you to spend your
money. However, when it came time for the plan to promote
“backend sales”, it failed. It had no follow-through and
they lost the remainder of your business for life.

Here are several things to consider when creating a
customer service program that will help to boost your
marketing plan and your repeat business.

1. Weigh your options. Many small business owners panic at
the sound of the word “refund”. Don’t! Think seriously
about what you’ll be losing. You could take a small loss of
$29.95 now (or whatever the cost of the product is) in
exchange for future sales; or you can retain your $29.95
and lose hundreds or thousands of dollars later in future
business. If their complaints are handled to their
satisfaction, the majority of consumers say they will buy
from your company again.

2. Get personal. The number one complaint most consumers
have is that businesses don’t appear to care whether they
buy from them or not. Get to know your customers. Send a
thank you note or small gift when a purchase is made. Fire
off a short “just checking in” email when the customer’s
purchases seem to slow down just to ensure all is OK. This
extra effort will be noticed - and appreciated.

3. Follow through. If and when a problem with a customer
does arise, be sure to follow through. Don’t simply tell
the customer that you’ll ship a replacement product
immediately. Call or email them a day or two later to be
sure the new product arrived and is working as needed. This
is a true way to WOW your customers and lock in future

4. Have a plan. Don’t fall victim to “policy”, but do have
a flexible plan of action for when customers aren’t 100%
satisfied. Knowing what you plan to do will alleviate some
of the shock and stress associated with handling
unsatisfied customers. It will also allow you to present
yourself in a helpful and friendly way when working to fix
the problem.

A 1996 study performed by the U.S. White House Office of
Consumer Affairs proved that, if you treat your customers
with genuine caring and fairness, they will indeed reward
you with their repeat business for years to come. That’s
something you just can’t get from ads or autoresponders!

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==



Residual Income Awaits You Only By Staying In the Game

Posted in Internet Marketing at 12:00 pm by Work at Home Team

“Freedom is a scent, like the top of a new born baby’s head”.
[Bono, U2]

This is so very true when you think about the whole
Internet marketing scenario. It’s a common concept that people
think of financial freedom by owning their own successful
business. This may be true but I don’t agree with it

For example, Lets say, you owned a successful IT business
8-10 years ago and it was extremely successful. All of a
sudden because of the global downturn, it bottomed out and you
started to lose money as quick as you were making it.
Are you financially secure now with residual income? I don’t think so

Internet marketing is so very different in the respect that if you stay
in the game long enough to build a successful down line, you will eventually be financially secure. Ok you may say that a downturn may hit internet
marketing also but if you research the market, Internet marketing
has boomed since it has evolved. It is here to stay. Once you get the scent that residual
income awaits, you will start to devote all your energy and more into achieving
your dream.

Internet marketing gives you financial freedom that
no other company type can offer. You could go on vacation for 2
months, return and see that your commissions might have grown in the
meantime!. Financial freedom for me is earning while on vacation, while
sleeping, while in hospital, 24 hours around the clock.

The one drawback that you probably have guessed is positioning yourself
to earn this residual income. This definitely is the hardest part and where
the biggest percentage of opt-out’s occur. What you have to understand is
that the payoff for the patience and time you put in initially
to get your business off the ground is huge.

There have been a lot of instances
where an affiliate opted out in the initial stages because he did not think the
progress was where it should have been. It transpired thereafter, that if he had remained
in the game, since he had sponsored energetic affiliates, he would have earned huge residual income from their efforts.

He solely needed to maintain his position. I wonder does he have trouble sleeping at night! It may take 6-12 months before you register a profit in your business, but freedom awaits you if you stay committed. Don’t end up being the guy that decided to opt out and has regretted it ever since. I reiterate, residual income awaits you only by staying in the game.

Author Jack Foley works from home in Ireland.
For more articles and information about Jack’s home business, visit Jack’s website:


What to Do When People Want Everything for Free

Posted in Personal Development at 12:00 pm by Work at Home Team

What to Do When People Want Everything for Free:
How to Politely Get Rid of Mooches

It’s a sticky situation. A prospect, a site visitor, or
just a casual acquaintance asks for your help or advice on
something. You gladly give it, thinking it’s a one-time
“favor.” But instead of providing a little free advice,
you’ve opened the door to an onslaught of mooching! Now,
every time you check your email, you find question after
question. What do you do?

This is a problem many online business owners face. You
want to appear friendly and helpful, but the person on the
receiving end of your favor is draining you dry. After all,
these are services you charge for. This is how you make
your living.

Like many folks, you don’t want to appear rude or
unprofessional. But the time you take to answer questions
and provide help is taking away from your ability to earn
an income. Let me tell you about one approach that seems to
work wonderfully.

Minimal Information

When the repeat offender asks for help, offer a minimal
response to the question. For the sake of illustration,
let’s say your area of expertise is in Web site design. If
the person asks for information on making his/her site
design more professional, you might consider saying that
adding a top border to the site would create continuity.
You might also mention that having black text on a white
background makes for easier reading (as opposed towhite
text with a deep purple background). However, don’t go into

This lets you give an answer to the question (instead of
just ignoring them), but doesn’t reveal any information you
might charge for.

Honesty Is the Best Policy

Next, be honest. Explain that designing Web sites is what
you do for a living. It’s how you earn your income. Let the
person know that you would be more than happy to offer
consulting services or full-fledge design and maintenance
services, but these would come at a cost. Outline your
pricing structure for people so they’ll know exactly what
each service costs.

This action gets you “off the hook” (so to speak) and frees
you from having to answer any future questions.

Provide Alternative Resources

Go one final step further and find some alternative, free
resources the person might check into for additional
information. By offering a list of design forums, free
ebooks, or information -packed sites, you’re getting
yourself out of the picture in a kind and professional way.

Nine times out of ten, “moochers” either don’t have the
money to pay, or they are unwilling to pay for products and
services. In either case, you’re unlikely to make a paying
client out of such people. By using the steps above, you
gain your freedom, and at the same time provide helpful
resources where the moocher can get free information.

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==



What the Taco Bell Manager Taught Me About Customer Retention

Posted in Personal Development at 12:00 pm by Work at Home Team

I didn’t plan to get a marketing lesson. I really just
wanted a steak chalupa! But as I went through the Taco Bell
ordering line, my day took an interesting twist.

I’ve always been one to give compliments when they were
due. So, after receiving repeatedly good service at this
location, I decided I’d sing the staff’s praises. I asked
to see the manager. Fred came over and offered to help me.

I told him how pleased I was with the service, and that -
from my experience - not all Taco Bell’s were created
equal. (I had gotten some pretty rotten service at other
restaurants.) Fred just smiled and said, “Well, I’m not
only the manager, but I own all the Taco Bell’s in the
city. I bet I can tell you which stores left you unhappy.”

I was surprised. I named one location that I’d visited
recently and Fred interrupted with, “The manager is not
personable and doesn’t treat the employees well. I’ve been
trying to find a replacement but have had no luck so far.”

I named another store to which Fred replied, “That area is
full of rich kids who are undependable and don’t have any
work ethic.”

For each location I named, Fred began to tell me how good
(or not so good) the employees were. Never once did he say,
“They can’t make a taco to save their lives!” In fact,
there was no mention of the food at all. He didn’t say,
“They pre-make their burritos and let them sit” or “I’ve
told them a hundred times they need to put more cheese on
that.” It all revolved around people.

Next Fred made his point. “Ma’am, it all lies with the
employees. The food is the same all over, but some stores -
even in great locations - have lousy sales because the
people don’t treat my customers well.”

Fred is right on the money. Your products and services may
be the main reason a customer comes to you (I wanted a
chalupa). However, if they get unsatisfactory service, they
won’t stay long at all. (I won’t visit a few Taco Bell
locations in my city even though the food is all the same.)
There is simply too much competition out there for a
customer to tolerate impatience, rudeness or unprofessional

Consider the fact that your customers pay your salary. They
have the money you are seeking to earn. They also have a
choice - whether to stay with you or move to your
competition who offers the same, or a similar, product as
your business.

Wise business people keep their customers in mind at every
turn. Making people feel welcome and appreciated is a sure
fire way to increase customer retention. In fact, in the
results of the 1996 White House Office of Consumer Affairs
Survey, a lack of attention and caring was the #1 reason
people stated for leaving a company.

Do your people matter? Absolutely! In fact, you and your
employees are the reason you have customers. You and your
employees are the reason your customers come back. It all
boils down to people.

Keep that fact in mind throughout all your marketing, sales
and support efforts and you’ll see dramatic improvements in
your repeat sales - and ultimately your profits!

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==



What Is The Difference Between A Work at Home Business And A Work at Home Job?

Posted in Work at Home at 12:00 pm by Work at Home Team

As a home business entrepreneur who is primarily involved with a program wherein I sponsor Affiliates in a downline, I often find that I am the recipient of emails from new enrollees who are clearly confused on several fronts. Commonly received initial emails consist of questions such as “When do I start my assignment?” and “What is my position in your company?”

Somehow, these individuals are under the mistaken notion that by registering for a home business program, they have been hired by a company and are embarking on some sort of non-existent home based career.

It is apparent that a fairly generalized confusion exists among people desiring to work at home between a work at home job and a work at home business. Further, it seems apparent that individuals are not thoroughly researching an entity’s background, specifications, and compensation PRIOR to enrolling.

Therefore, it is the goal of this article to define a home based job, a home based business, and to outline the differences between the two so that those desiring to work at home may make informed choices prior to clicking on enrollment forms online.

Despite the national trend of allowing more and more people to tele-commute rather than spending 40 hours per week at a desk on site at a given company, demand for home based or tele-commuting jobs staggeringly outstrips the supply and landing a home based job with a consistent paycheck as an employee is in reality quite hard to land. Further, tele-commuting or home based jobs rarely allow for working solely at home 100% of the time.

Generally, some “on site” time away from home will nearly universally be required. The best way to search for tele-commuting jobs is to directly inquire about tele-commuting opportunities in ones geographic locale. A formal employment application process, interview, and resume will certainly be required to procure a tele-commuting job.

Midway between a tele-commuting position as described above and home business entrepreneurship is freelancing. If one has a highly developed and marketable skill such as typing (particularly specialized typing such as medical transcribing, or legal document preparation), bookkeeping, data entry skills, or other highly developed specific knowledge that is in demand, it is possible to match oneself up with companies needing ones skills.

One can generally compete with other Freelancers and bid “per piece” or “per project”. A company will generally select the most reasonably priced and highly skilled bidder and pay them per the pre-arranged terms at project completion.

A home based business is by definition ones self creation or in essence “giving birth” to sole ownership and development of ones own entity. Home business entrepreneurship involves designing and developing a new business from scratch where the home business entrepreneur is responsible for their own expenses and supervision and where pay is nearly universally 100 commission based.

If one does not have specific skills, education, or a product to sell, home business ownership is still possible and indeed can provide a lucrative income if approached in a strategic and well-researched manner. Well-established companies that are recognized by the Better Business Bureau exist. Programs to seek out would be those offering free sign-up, an array of quality products that are in demand, free training, and access to “live” mentors.

In summary, tele-commuting salaried jobs do exist but the competition is fierce for these positions. Freelancers with highly specific skills can often work from home by bidding and being paid for individual projects. Finally, home business ownership is open to all, regardless of skill level or educational background and no formal application process is required. Home business ownership offers unlimited potential return, yet requires research, strategy, and the willingness to carefully invest some money for promotion in order to develop a solid and ongoing return.

Jim Kelly resides in Los Angeles, California and is the Webmaster of Make Extra Money At Home


Jim will personally help you build and establish your own home based business.


What You Need To Know About Incorporating Your Business

Posted in Home Business at 12:00 pm by Work at Home Team

Most US-based small businesses are getting eaten alive in
taxes! That statement has proven itself true over and over
again. However, while small business owners want to save
money, many are literally afraid of incorporating their
companies. The paperwork, the additional reports, having a
set payroll amount each month, and other visions swirl
around their heads. Those visions could be costing you a

Let me take a few minutes to explain what you need to know
about incorporating your business. While it certainly isn’t
a move every business will want to make, there are
definitely some large benefits associated with


Incorporating means I can’t take money whenever I want it.


Yes you can! This is a MYTH that holds a lot of small
business owners back from incorporating. If you set a
payroll amount for yourself, then decide you want/need more
money, you simply write yourself another check and call it
an “owner distribution” or a “draw.”


There’s too much paperwork involved once you incorporate. I
don’t have the time.


There are some additional forms you have to complete. There
are some additional taxes you have to pay. HOWEVER… read
this carefully… for the three or four extra forms and the
cost of the additional taxes, most businesses will still
save when compared to counting every dollar you make toward
personal income.


The only good reason to incorporate is for personal
protection. The difference in taxes isn’t that much.


While incorporating your business will help protect you
from lawsuits and from having your personal property
seized, there are more benefits than that. The tax savings
can be quite significant.


With the attorney’s fees, the CPA’s fees, the additional
income tax returns, and the forms I have to file quarterly,
it’s just not worth it. I won’t really save any money.


Every case is different; however, most small businesses
will more than make up the $1500 - $2000 it costs to
incorporate within the first six months to one year. Also,
most small businesses will save about 50% on taxes after
they incorporate. (A qualified CPA will be able to look at
your books and give you a more accurate figure.)


I’ll have to hold meetings and keep lots of records that I
don’t have time to keep.


Not if you register as a “closed” S-Corporation. This means
you have waived the requirement to hold all those meetings
and keep all those records.

How Do You Get Specific Details?

Contact a qualified CPA in your local area. He or she can
give you detailed information on how much it will cost to
set everything up, and - most importantly - how much you
will save in taxes.

Incorporation is not something to be afraid of. In fact, if
you’re one of the many who will save 50% off your taxes in
the next year, it’s something to go after with a vengeance!

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==



What Happened? Troubleshooting Poor Response from Ad Campaigns

Posted in Internet Marketing at 12:00 pm by Work at Home Team

Too many small business owners today run ad campaigns that
get little to no results, and they have no idea why. When
you have the knowledge to troubleshoot the poor responses,
you also have the knowledge to make the needed changes so
that - next time - your sales improve! Let’s take a look at
the breakdown of an ad campaign, and how to determine what
went wrong.

Response vs. Results

It’s important to understand the difference between
response rate and results. When a customer takes the action
you want him/her to take (i.e., clicking to your site,
calling your 800 number, etc.), then you’ve achieved
“response.” This does NOT mean you’ve made a sale. The
response rate of your ad campaign can be high without ever
selling one product or service.

“Results,” on the other hand, are the sales you make in
conjunction with the response rate. When a customer takes
the action you want him/her to take AND buys your
product/service, then you’ve achieved results.

No Response

When you get little to no response, chances are that one of
two things happened. One - your ad was poorly written and
didn’t generate enough interest to excite the customer to
take action; or two - the ad didn’t reach your preferred
target customer.

How do you determine which one is the culprit? Test! Use
the same ad, but place it in a different ezine or on a
different Web site. If response rate improves, you know the
ad is most likely fine, but the audience exposure was off.
If the response rate does not improve, it’s probably best
to rewrite the headline, the ad, or both.

Response But No Results

If you run an ezine ad, banner ad, etc., and get responses
without making any sales, the most probable theory is that
your supporting ad copy or offer is not doing its job.
Ezine ads, banner ads, and the like will never make a sale
on their own. The customer is almost always going to be
directed to click back to your Web site. If the copy/design
of your ad is working, but no sales are being made, take a
good look at the copy or design of your site. Chances are
that *it* could be costing you sales.

Again, testing is the key. Change a headline, add links
that direct to “more information” pages, and so on. Run the
ad again, and see if your results improve.

You’ll notice that in either case, testing is the
recommended course of action. So many small business owners
get in a hurry and neglect to test their ads. While it may
seem costly to run an ad, change an ad, and run it again -
the truth is that running unproven ads all across the ‘Net
without gaining any return on investment (ROI) is a huge
waste of money.

Yes, it does take a good deal of time. Yes, it can cost
additional money. However, once you’ve taken the time to
test an ad, and the copy on the supporting Web site that
customers will be directed to, you’ll be in a much better
position to ensure consistent sales from your campaigns.

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==



The Beauty Of Working At Home

Posted in Work at Home at 12:00 pm by Work at Home Team

Working at Home is growing at a phenomenal pace around
the world. The beauty of it is that your time is your
own and you can dig in anytime you want. Even Large
multinationals are now seeing the benefits of employing
people in the home workplace.

Because of the vast improvement
of communications in the last 10-15 years, the
home is now becoming its own office or company in
its own right. All of the machines and instruments that
were once only located in the work office can now be
located and used just as efficiently in the home office.
Powerful computers, fax machines and internet
connections can now be easily installed in the home.

Discipline and honesty are huge traits that have to
be addressed when working from home. Procrastinating your
work is not a problem as long as the work gets
completed. When working from home, the important matter is
not when the work is done, it is that the actual work is being done.

Many entrepreneurs that work from home will tell you
that if they have missed work by running some errands
during the day, they will complete the work later on that
evening or they will do extra the following day. Until
you reach a point in your life where you can pick and
choose when and where you work, discipline is the
foundation on which your work at home business will thrive.

If you have a full time job and are insecure about trying
a work at home job, I would first suggest doing it
part time. By doing it part time you will start to
understand if this life is for you or not.

There is definitely people (of which I am not)
that love the great out-doors
and want to be constantly out of the house 9-5 Monday
to Friday. No matter how good an opportunity came along,
these people still would not like to do it. On the
other hand I believe there is the majority crying out for
change. These are the people that would love to try
something new if it only would increase the quality of
their lives.

These people are the new leaders in internet
and network marketing. These people are the people that
provide the real determination to succeed in their
home based businesses. By reading this article, if you
think you are one of these people, then you are in the
right place. Give your home based business a try, you have
nothing to lose only a regret that you didn’t start it sooner!

Author Jack Foley works from home in Ireland.
For more articles and information about Jack’s home business, visit Jack’s website:


Were You Bamboozled by Google?

Posted in Internet Marketing at 12:00 pm by Work at Home Team

It’s still happening. “Florida,” “Boston,” “Ginger,” and
“Brandy” are just a few of the many Google updates that
have hit within the last few months. And Google is still
issuing periodic updates as we speak. No one can say for
sure what’s going on or what to expect. One thing is for
sure… unless you want to get bamboozled by Google
(again!), you’d be wise to take action to prevent it now.

So many people were screaming (and still are) about losing
tons of business due to Google’s updates. Some have
reported 30%, 50%, or even total losses. What can you do?
After all, you’re at the mercy of Google, right? WRONG!

Why Do Rankings Keep Changing?

Google, like many other engines, changes its algorithm
(formula for calculating who ranks where) from time-to-time
in an effort to filter out spammers and deliver the most
relevant search results possible.

Google has had updates since its very beginning. But now,
depending on which theory you choose to believe, they are
making more advancements that require more updates. This
means, even if you rank at #1 this week, you might not make
the top 30 next week.

How Do You Protect Yourself From Updates?

Diversify! It is never a good idea to have all your income
generated by one source. You wouldn’t depend on having all
of your retirement savings from one source (that’s exactly
why mutual funds are so popular), and you wouldn’t have all
of your money in one bank. I mean, really! What if that one
source went under? The same principle applies to Internet

While search engines are a phenomenal way to drive traffic
to your website, they are most certainly not the only way.
In order to ensure you are protected should Google (or
whoever is the next “big” search engine) change their
formula yet again, you need to create a diversification

Think of all the outlets that reach your target audience.
Investigate each one to see how feasible it would be to
market your site through those channels. Then implement a
plan that includes several advertising avenues (including
search engines) that - as a whole - generates as much (or
more) business as you originally received from Google. That
way, should one of these channels go down, your business
would only be slightly affected.

Don’t stop there! Twice a year you’ll want to go over your
plan and be sure that everything is working, as it should.
If one outlet begins to dwindle in its response, look into
finding a replacement. This way you are never taken by

Once you have your diversification plan working for you,
you will be in a much better position to be rest assured
that the business you receive will be there for the long
haul. You will also feel more comfortable that no one
organization can cause the tremendous damage Google has
caused and could cause again.

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==



Want To Expand Your Business? Try Walking Barefoot in the Grass!

Posted in Home Business at 12:00 pm by Work at Home Team

I hear it all the time. “I want to expand my business, but
I don’t know how.” Many online small business owners have
this challenge. In all actuality, it’s not a business
problem… rather a creativity problem.

For any given industry, there are dozens of ways to expand,
reach new customers, develop new products, and offer more
services. However, the struggle comes with trying to think
of new ideas. “Where do I expand to?” “How do I reach new
customers?” “What products or services should I add?” These
are all questions that can seem overwhelming to someone
stuck sitting in front of a computer all day.

One way to open your mind to new possibilities is to get
creative. When your creative juices start flowing, all
sorts of ideas pop into your mind. Some may seem silly or
inconceivable, but others will cause you to have “light
bulb moments” where you’re amazed that you didn’t think of
the idea before.

To break the monotony and open the floodgate of creativity,
try doing some of the following. They are all “kid-like”
activities designed to eliminate the humdrum business
thinking you’ve become accustomed to and free your mind to
unlimited possibilities.

1. Walk barefoot in the grass.
When was the last time you took your shoes off and strolled
around your yard? While you’re walking, notice the birds in
the trees, the crickets beneath your feet, and the shapes
of the clouds overhead. Take time to just relax and dream

2. Buy a set of building blocks.
Or you can borrow some from your children! Use your
imagination to construct anything you want. Be unique…
think like a kid and create a true masterpiece.

3. Forget about being wrong.
Kids never care if they’re wrong. If you tell them they
can’t do something, they simply say, “Oh yes I can!” Rather
than looking at new business ideas from a “it’ll probably
fail” point-of-view, take the “oh yes I can” stance.

4. Rearrange your office or workspace.
Sometimes just the slightest change in your routine can
spark creativity. Change the placement of your desk, add
some plants, hang an overhead light, or alter some other
aspect of your workspace.

When you take the time to nurture your creativity, it will
pay off in ways you never imagined. And isn’t that the
point? Learn to imagine the unimaginable and make your
business soar!

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==


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