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02.08.06

It’s Not Brain Surgery, It’s Just An Online Work at Home Business

Posted in Work at Home at 12:00 pm by Work at Home Team

Back when I first started my online home business I didn’t have
a clue concerning how to go about it. I had never done any
Internet marketing, and didn’t know anything about websites or
search engines or any of that other online business stuff…in
short, I was a complete rookie. In retrospect, the two major
things that really helped me was that I refused to be intimidated
and I kept a realistic perspective (both in terms of initial
financial results and the time frame necessary to become
successful).

I know from my own years of experience that relatively few
business ventures are started on the Internet by people with
the experience, motivation, determination, backing, and support
that it takes to even have a reasonable chance of success.

Real online business people are those who work hard, who immerse
themselves deeply in marketing and advertising, and who put in
long hours in the beginning in order to see their Internet-based
businesses succeed.

Achieving success in an online business is not difficult to
comprehend. There is indeed a learning curve, but it’s not brain
surgery. The process of learning isn’t as much the issue as are
the personal traits of motivation and determination.

Develop your marketing plan and execute it. There’s no magic in
this online home based business stuff. We’re talking real world
here. It’s not nearly as romantic as winning the lottery, yet
many of the thousands of people I have helped to start up their
home businesses on the Internet clearly came in with what I have
come to refer to as the “magic/lottery” mentality. Many of those
folks went off to chase another rainbow after a few months, but
some of them also came to their senses and buckled down to
develop very successful home based businesses.

Run, don’t walk, away from all of those people that offer you
“shortcuts” or “success secrets” (probably in exchange for some
of your money). I mean, if they had it all figured out, why
would they sell this “magic answer” to you for a few bucks
instead of just keeping it private and then making tons of
money for themselves? (I’ll leave it to you to connect the dots)

A key point to always keep in mind is that…business is
business. Regardless of whether you are on the Internet or
operating a business in a shopping mall. The same
fundamental principles apply to both businesses.

1) You need to have a product, or products, to sell.

2) You need to advertise to get customers to buy your
products.

3) You need to provide support to your customers who buy
your products as a result of your advertising efforts.

4) You need to build a loyal customer following, so you can
maintain a profitable business over a period of time.

Many people fall into the trap of believing that because
they are doing business on the Internet, some of these steps
can either be skipped or they need to overemphasize one area
or another.

The bottom line regarding an online business is that you will
need to advertise and you will need to take care of your
customers.

Run your online home business just like a real company
because it is, in fact, a real business and you have a real
opportunity to either be successful or to fail. The primary
difference between an online business and a traditional
business is location (no traditional “storefront”). Nearly
everything else is essentially the same. You have products
and your objective is to sell those products to people who
want/need your products.

Remember, building a business takes time, determination,
and patience. Far too many people seem to think that the
traffic is just going to pour in once they have put up their
own website on the Internet. As anyone who has had a website
for a while knows…this simply is not true, but it is often
the reason people get frustrated and quit. The fact of the
matter is that you need to diligently promote/advertise your
website in order for your online home based business to
flourish and prosper.

One of the most important bits of advice that I can pass on to
you is that you must be patient. Most people start their online
home business with great enthusiasm and high expectations. Often,
after a few months, they become disappointed and frustrated
because they are not already making a large amount of money.

These impatient home business entrepreneurs then often start to
jump from one program to another every few months (never allowing
themselves enough time to succeed at any of them) and, finally,
throw up their hands in frustration and declare that they just
can’t make money online.

Stick with your business and don’t give up. Dogged persistence
(much like the tenacity of a pit bull) is an absolutely vital key
to your eventual success. Don’t give up when things become
frustrating and you are not achieving the immediate success you
expected. Give your online home based business sufficient time to
develop and you realize the success you are seeking.

There is nothing magical about running an online home based
business. It should be run the same as any traditional “bricks
and mortar” business and it will succeed or fail depending on
the time and effort you put into it.

There are many very ordinary people working at home and making a
very good living on the Internet, will you be the next one?

Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website Legitimate Home Based Business

02.05.06

Trial and Error + Persistence = Successful Marketing

Posted in Internet Marketing at 12:00 pm by Work at Home Team

A few honest and successful Internet business owners will
attest to the fact that they have made countless marketing
mistakes. Many of them will admit that they didn’t get it
exactly right on the first try. However, practically all
will tell you that - without the gumption to take
calculated risks and the persistence to follow through -
they would have never developed a truly successful online
marketing campaign.

Let me encourage you to take a few calculated risks with
your marketing. Extend your comfort zone, so to speak. Step
out of the norm and take a leap of faith every now and then.

What am I talking about? Mainly, that most small business
owners are very, VERY conservative with their marketing
programs. They decide to spend a little money on ezine ads,
purchase the least priced classified they can find, run it
one time, get no response and quit. It doesn’t work that
way. Not only will that strategy fail almost every time
online, it will fail offline, too.

One proven principle of marketing is: repetition breeds
remembrance and remembrance breeds sales.

You may not realize this, but it takes an average of 7
times of being exposed to your product or service before
the average consumer even notices that you exist. Not
before they buy… before they even recognize you at all.
Running one classified ad simply isn’t going to help.

Because the cost of advertising can get to be a bit
expensive, many small business owners cringe at the thought
of spending more than they *think* they can afford.
However, if your current strategy isn’t giving you an
acceptable ROI, it’s time to change.

What’s the smart and profitable thing to do? Create a
campaign and be persistent with it. Strategically search
out and place multiple ad runs with the same ezines. (I use
ezine advertising as my example, but the same applies to
offline ads, banner ads, joint venture projects, affiliate
campaigns, etc.) Yes, it costs more, but consider this…
would you rather continue wasting money on small one-shot
ads that never produce, or save your funds and run 3 sub
sponsor or top sponsor ads that bring in sales? I think the
answer is obvious.

People can’t buy from you if they can’t find you.
Advertising (in one form or another) is a must.

Run a few ads on a trial basis. Ask for recommendations
from business associates and select some new ezines to
purchase ad space from. Change your headline or your copy
to see if one pulls better than the other.

It is only by trial and error that we learn and progress.
Why? Because what works for one company, may not work for
you. What works “so-so” for one company might work better
for you! But in order to find out where your customers are
and reach them, you have to stick your neck out once in
awhile.

Will you make some mistakes along the way? Yes. Will you
“lose” a little money on advertising? Probably. Will you
discover a new and successful way of advertising that
brings in stronger results? Almost definitely!

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

02.03.06

Think You Can’t Afford the Help You Need? Think Again!

Posted in Home Business at 12:00 pm by Work at Home Team

So many small business owners - especially those who work
from home - are very pressed for time. After all, as an
independent professional, you must wear the hats of:
accountant, salesperson, customer service representative,
marketing manager, distribution manager, tax professional,
and countless others. While you may need help desperately,
you probably think you canít afford to hire someone. The
truth be known, you can actually SAVE money by using an
assistant.

Think of it this way. How do you make your money? Providing
a product? Offering a service? Soliciting memberships?
Regardless, you have to DO something (promote the product,
perform the service, solicit the membership) to get that
money. When you must be all things to all people, it takes
valuable time away from the one thing that brings in cash
for you. Hiring an assistant can free you up to make more
money.

Hereís an example:

Letís say you spend 10 hours a week on actual moneymaking
ventures. Your average income in one week is $1,000. You
spend the other 30 hours per week answering emails, doing
bookkeeping, providing customer service support, and so on.
If you could delegate many of the duties that donít
absolutely require your attention to an assistant, you
could devote possibly 20 more hours to making money. That
would give you 30 hours a week to make money and only 10
hours per week to do other things.

Donít think you can afford an assistant? Oh, sure you can!
Virtual Assistants perform a wide range of duties at very
reasonable rates. They work via phone, email, fax, and
postal mail rather than being a full-time employee of your
business. This way, you only pay for the services you need.

Letís say you DO hire a Virtual Assistant. He/she works 20
hours week for a rate of $35 per hour. That equals $700. On
the other hand, YOU spend those 20 hours a week making more
money. That would give you an additional $2,000 per week
(using the same example above). You would actually make
MORE money ($1,300 more) hiring a Virtual Assistant than
you would doing it all yourself.

Where do you find good Virtual Assistants? You can search
the Web, ask your business associates for recommendations,
or check out some of the Virtual Assistant (VA) directories
online such as http://www.assistu.com. I highly recommend
http://www.kesslerva.com.

Whoever you choose, make sure they have experience
performing the duties you want to delegate. Also, be sure
they allow hourly work without contracts (at least in the
beginning) so that you can get a feel for how he/she does
business.

Virtual Assistants can free you up to do what you do best,
make money. This is a very affordable alternative to
running yourself ragged, and trying to do everything
yourself. After all, isnít one of the perks of being a
business owner supposed to be more freedom?!

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

02.01.06

The Importance of a focused business plan

Posted in Home Business at 12:00 pm by Work at Home Team

So you have seen a great opportunity and are about to get started.
Where do you go from here? Before you dig in, I cannot stress enough
the importance of a well laid out business plan. You might then be asking,
how do I plan and set goals if I donít have a clue what Iím going to achieve
and in what timeframe?

This may be true, but your business must have
a foundation on which to start from. You are going to start your home business because
you see the potential of this opportunity. Now, to realize this potential, you should
plan on how you are going to turn this into success.

Get your diary and write down your goals, how you are going to
achieve them and in what timeframes. Be realistic with your timeframes. Nothing
when starting out in business will happen overnight but I guarantee that the
businesses that started out with a plan achieved their goals quicker than the
others.

Being distracted from your initial business goals is so very common in
todayís business world especially on the internet. It is very common for an entrepreneur
to start a business and then see other areas where the business can grow.

A common theme is an entrepreneur starting out maybe with his/her own
product website on the internet. He/She achieves a little bit of success, see’s
another avenue where the business might grow and dives in without thinking.

It might work, but the odds are against it. In the meantime his initial planned
strategy is being totally neglected of resources and time. Multiply this scenario
by 3 or 4 and you’ve got a problem. You will end up dabbling in different areas
and not totally concentrating on one.

This goes back to my earlier point, it will not happen overnight. You have to give
your business time. You will probably work the hardest and be the most frustrated
for the first 8-12 months. If you can focus on the business plan goals for this time
period, your odds for making it are much higher.

Try to ignore the other opportunities
for the time being, at least until you get your business off the ground. When you get
to that stage, then the fun starts and then you can try other things knowing that you
have built a solid business which will be there to protect you if your other ideas donít work out.
Author Jack Foley works from home in Ireland.
For more articles and information about Jack’s home business, visit Jack’s website:
http://residual-income-home-based-business.com.

01.29.06

The Pitfalls Of Using Technology For Technology’s Sake

Posted in Internet Marketing at 12:00 pm by Work at Home Team

Being a long-time Internet entrepreneur, I have made
certain observations over time. Most people who start an
online business seem to go through certain “phases.” They
make the same mistakes, and they react the same to
different circumstances. All the while, they never realize
that much of this behavior sends a glaring red signal that
they are undoubtedly newbies.

There is nothing wrong with being a newbie (after all, I
wasnít born this brilliant grin). But ask any novice and
they will tell you that they donít want to appear to be a
beginner. Thatís why I recently felt the need to bring
attention to a typical newbie mistake that youíll want to
avoid. That mistake is using every single piece of new Web
technology you can find JUST because it is available.

I understand the appeal of new technology. However, before
loading up yet another animated graphic or phasing Web
page, ask yourself a few questions.

1. Will this technology add value to my site? By value I
mean something that will enhance (and not clutter) your Web
visitorís experience. Other than being cool, will the
technology help in some way?

2. Will the technology cause an inconvenience to my
visitors? Will an all Flash home page force visitors (even
repeat visitors) to sit and watch a two-minute long movie
each and every time they come to your site? Will tons of
animated or rotating graphics files make your home page
load extremely slow? Web surfers are very impatient people,
you know. I can tell you from experience, they wonít wait.

3. Does the technology require that my site visitor do
anything? Will your visitors have to download any special
software or plug-ins to see your site with this new
technology? If so, skip it! It isnít worth the chance of
visitors clicking away.

4. Is the technology stable? Is the chat program youíve
installed reliable? Does that new java script work the way
it should? Does that streaming video feed skip and crash?
If your new technology doesnít perform up to speed 99% of
the time, it isnít worth causing aggravation to your
visitors.

Before making any technological enhancements to your site,
think about your visitors. Yes, the new technology may be
cool, but if it doesnít offer some true value to your
customers, you would most likely be better off and more
professional looking without it.

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

01.27.06

The Best Traffic Generation Tool Is Free

Posted in Internet Marketing at 12:00 pm by Work at Home Team

Although search engines have been around since the
beginning of the Web, many businesses (large and small) are
just now waking up to the gigantic benefit search engines
provide. What other medium gives you - at absolutely no
cost whatsoever - a way to drive unlimited traffic to your
site? None. Thatís why, once people understand search
engine optimization (SEO), they get hooked!

I want to give you some basics to follow in order to help
get your site ranked at the top of popular search engines
like Yahoo! and Google. I also want to provide you with
some exceptional resources so you can further your SEO
education in the future.

What Is Search Engine Optimization?

SEO is the process of creating a Web site that fosters the
design, coding, copy, and link-building elements search
engines most like to see. Through the process of SEO, you
can develop a site (or alter an existing site) so that the
engines will move you up to the top of the search results.
That means people who are actually looking to find what you
have to sell will click to your site before your
competitionís.

How Does SEO Work?

There are three fundamental parts to the SEO equation:
coding, copywriting, and link popularity.

Coding is the manipulation of your HTML code so that it is
clean, uncluttered, positioned correctly, and easily
accessible to the search engine spiders and bots. You want
to be sure the most important information to the spiders is
located up top where they can quickly and easily find it.
You also want to ensure that java scripts and other such
coding are moved out of the spidersí way.

Copywriting relates to the text on your site. Search engine
copywriting pertains to being able to write in such a way
that you include your primary keyphrases in strategic
places so that you get the most “points” from the engines.

Link popularity deals with how many sites have links that
point back to your site (and vice versa). The theory is,
that if others think highly enough of your site to link to
it, your site must be of good quality.

When you have a good combination of all three primary
elements, you stand a much better chance of ranking high
with the engines.

Doesnít SEO Depend On META Tags?

It used to… a long, LONG time ago. When the ĎNet was
first founded, just about all you had to do to get high
rankings was to shove a bunch of keyphrases into your
keyword tag. Now, however, the engines are smarter. They
pay no attention to the keyword tags and very little
attention to the description tag. The only tag that carries
much weight anymore is the title tag. It is extremely
important.

Isnít SEO Copywriting Just Using Keyphrases As Many Times
As You Can?

No! Not only does that put you at risk of spamming the
search engines, it makes your copy sound horrible to your
human site visitors. What good are high search engine
rankings if your copy doesnít convert those visitors into
paying customers?

You need to find creative and strategic places to use
keyphrases so that you maintain the balance between natural
language and keyphrase use.

How do you learn all you need to know about SEO? From the
pros! Here are several resources you can use to improve
your education:

High Rankings Forum
http://www.highrankings.com/forum/

Best Practices Forum
http://www.ihelpyouservices.com/forum/

Search Engine Watch Newsletter
http://www.searchenginewatch.com

Search Engine Guide Newsletter
http://www.searchengineguide.com

E-Marketing News
http://www.e-marketing-news.co.uk/

Search Engine Optimization Fast Start
http://www.cannedbooks.com/

The Step-by-Step Copywriting Course
http://www.copywritingcourse.com

How To Increase Keyword Saturation
(Without Destroying the Flow of Your Copy)
http://www.copywritingcourse.com/keyword

The Nitty-gritty of Writing for the Engines
http://www.highrankings.com/seo-writing.htm

Itís not hype. I can tell you from seeing it firsthand.
Itís well worth the time to learn SEO.

With a little effort, you can quickly have your site
pulling in plenty of targeted traffic at no cost to you
whatsoever.

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

01.25.06

Want to Start a Work at Home Business? Then Just Do It!

Posted in Work at Home at 12:00 pm by Work at Home Team

If you have been thinking about starting your own business, BUT keep putting it off, making excuses, or talking about it, STOP and JUST DO IT … NOW. The only one who is going to make you successful is YOU! It will be your time, your money, and your successful business. No-one can do it for you or hand it to you on a silver platter. It is totally up to you.

People from all walks of life are making money from home based businesses. Most start their business with a small investment and work at it a few hours a week and slowly build it into a full-time business.

Some of the Benefits:

Be your own boss of course.

Work at home and learn what real freedom is.

You can choose when you want to work and how you dress for work at home.

Work around your current job.

Build residual income.

Minimal Expenses.

Tax deductions for home based business.

To work at home part-time will give you additional income.

To work at home full-time will give you enormous freedom and a lifestyle you will most likely never want to give up.

The list is endless …..

Traits for Success:

Enthusiasm

Persistence

Integrity

Knowledge

Communication Skills

Long Term Commitment

Make no mistake working from home requires actual work. You are not paid by the hour so you need to work smart, efficiently, and be aware of things that work and realize what is not working. Those that are successful will tell you that they found a mentor to inspire and energize them, whether it was an audio tape series, books, seminars, work at home type forums it does not matter, find someone who is actually making money and building their business and ask them questions. Invest in yourself, read all that you can, find the tools of the trade and utilize them and be smart when putting money into your business. Use methods that are proven by other people doing the same kind of business that you want to build.

It takes time and effort on your part to learn whatever home business you choose to start. Be sure to take the time to learn all you can about your new business, how to market it, and be open to new ideas. Do your research! Visit forums! Read, read, and read some more! Invest in tools and training in the beginning and save yourself many headaches in the long run. Be organized; make a task list, and quarterly or monthly goals. Don’t let the overall picture distract or overwhelm you, break everything down into small task lists and just work away at each task and soon you will realize you are accomplishing your goals in the timeline you want.

Ask yourself the following:
Do you have a particular business in mind or have you researched what you might be interested in?

If you have chosen a business, does it get you excited; do you feel a passion for it?

Do you have as little as 5 to 10 hours a week to start building your business?

Can you invest time and a small monthly investment into your business?

The things that are most likely stopping you from Starting & Succeeding (Answers and things to think about):

Fear of what Family and Friends might say! (Don’t tell them till you are making a profit)

Fear of Failure or Success! (Ask yourself what and why are you afraid?)

Unrealistic expectations! (I’ll sell you the bridge to Nantucket real cheap)

Being Impatient! (It takes time to build ANY business)

Not having a passion for the business you have chosen! (If you don’t like your business you will not succeed)

Not promoting Business properly! (Website? Advertising your business in the right places? …..)

Not willing to take the time up front to learn the Business! (How can you assist your down line if you don’t know what you are doing?)

Not investing in yourself, your products, and your business! (How can you sell to others if you are not willing to invest?)

Not seeing the big picture, think globally! (Don’t just market your products, business, and website locally)

Imagine you life being in balance, meaning you are making time for your own business, your job while building your business, family, friends, hobbies, and last but not least fun. If you are all work and no play you will get burned out and not have fresh ideas. Know when to take a break, make yourself take a break, or ask a loved one to help you realize when to take a break.

Get started today building your business towards generating an income and saving possibly thousands in taxes every year, as well as many other benefits.

The only thing keeping you from achieving your goals in life and business is you!

Author Kim Chicoine works from home on the edge of the Rocky Mountains. For more articles and information about her home business, visit Kim’s website:
http://www.make-money-computer-opportunities.com.

01.22.06

Some Advertising Is Doomed To Fail

Posted in Internet Marketing at 12:00 pm by Work at Home Team

When people are concerned about the lack of response to
their advertising, usually they complain about one of two
things. They either say, “I put it in all the popular
ezines but nobody responded” or “I followed all the
copywriting ‘rules’ but didn’t even get one sale.” This
dilemma is normally due to one common problem. There is one
thing most people don’t think about that dooms their
advertising to failure.

Advertising is a process, not an event. Basically this
means four things.

(1) Your copy has to be fabulous.

(2) Your placement has to be right on target.

(3) Your timing has to be impeccable.

(4) You must repeat your ads regularly.

The one thing that most people don’t consider that dooms
their ads to failure is that all four elements in the
process must be in place.

Let’s go through them individually to get some
clarification and ensure your ads get the response they
should.

– Your Copy Has To Be Fabulous —

Copy, especially with online advertising, is a primary
concern. It has to grab. It has to push those emotional
triggers. It has to stand out from the crowd in order to be
seen. This normally means using a benefits-oriented
approach.

When you speak to your customers through your advertising,
your primary goal should be to answer two questions. “So
what?” and “What’s in it for me?”

– Your Placement Has To Be Right On Target —

Just because the ezines, newsletters or Web sites you chose
to place your ad with are popular doesn’t mean your target
audience frequents them. For example, let’s say Worldwide
Marketing Ezine has over 100,000 subscribers and everybody
you know reads it like the Bible. You may be tempted to
place an ad with them thinking you’ll get a huge response.
But if your product is an ebook that deals with gardening,
you are most likely wasting your time and money.

When people read Worldwide Marketing Ezine, their focus is
on business and promotions, not gardening. Yes, some of
these people may be avid gardeners, but throwing a
gardening ad at them while they are in “marketing mode”
won’t get you the response you want. A better idea is to
seek out ezines that cater to gardening enthusiasts. That
way, your ad will be placed in front of people who have an
interest in gardening - while they are in “gardening mode”.

– Your Timing Has To Be Impeccable —

There are some general “timing” rules that apply in
advertising.

1. Never advertise during a holiday weekend unless you are
in retail. Most people are geared toward being with family
during the holidays and don’t notice advertising as much.
The exception to this is retail. These stores do the
majority of their sales during holiday times.

2. Summers are slower than the other three seasons. This is
not to say that you shouldn’t advertise during the summer.
What it means is that you’ll probably have to advertise
more! Again, the focus of most people is on planning
vacations, being with their children and having fun.
Because of that, most won’t pay much attention to
advertising that isn’t specifically related to their
immediate need. You’ll have to up your ad frequency in
order to place yourself in front of them continually.

3. Always take advantage of advertising related products
during “newsworthy” times. Nationally or locally, if your
product or service relates well with something that is
being covered in the news, jump on the bandwagon. Again, it
deals with the general focus of your customer’s attention.
(Of course, PLEASE use good judgment!)

– You Must Repeat Your Ads Regularly —

There is another old advertising saying (marketer’s are
just full of them). “Repetition breeds remembrance.”
Nothing truer has ever been spoken. Why do you think Pepsi
and Coca-Cola spend millions on marketing each year?
Everyone in the world knows who they are. However, they
understand that if they disappear from view, they are
likely to drop in market share and fast!

Pepsi, Coke, McDonald’s and hundreds of other major
corporations understand the importance of staying in front
of their audience. The last statistic I saw pertaining to
impressions stated that consumers must see your ad seven
times before they really even notice it. SEVEN TIMES!

I know what you’re thinking, “But I’m a small business
owner. I don’t have the budget of Coke or Pepsi.” True. But
you can swap ads with others, write and submit articles to
ezines or Web sites, arrange joint partner ads and split
the cost plus a number of other things to reduce your
advertising expense. What’s important is that you stay in
front of your particular customer.

Once this combination is put into practice, you will notice
a great increase in your advertising response. The result
of an ad that is well written, placed in a targeted
publication, timed impeccably and repeated with regularity
will be a more consistent flow of sales for your business.

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

01.20.06

Sneaky (But Legal) Places To Insert Keywords For Higher Rankings

Posted in Internet Marketing at 12:00 pm by Work at Home Team

The battle for high search engine rankings rages on! The
engines themselves continually make changes which makes our
jobs, as Web site owners, much more difficult. But, one
thing has always remained the same… Keywords.

Search engines still read text. That text still has to be
relevant to the site. Keywords are text and must be placed
strategically throughout your site. Those keywords within
the text are still the determining factor on how high you
go up the search engine ladder.

While many engines now place no relevancy whatsoever on the
keyword META tag itself, there are still plenty of places -
legal ones - to insert keywords in order to boost your
rankings.

Keep this list handy when writing copy for your site pages.
It will help you get the biggest bang for your search
engine buck.

1. In your URL.

Putting a keyword or keyphrase within your URL (domain
name) counts for major points!

2. In your page link names.

Rather than using a link in your navigation bar like
“services”, add a keyword to that page link. If you are a
marketing consultant, you could put “marketingservices”
instead.

3. In links throughout the copy.

This uses the same principle as above. Instead of writing a
paragraph about your testimonials and linking to a page
named “testimonials”, create a link to a page named
“marketing successes” (or some other powerful keyphrase).

4. In the “title” and “description” tags.

The title and description tags are still widely read and
used by engines. Be sure both are enticing and contain
keywords because some engines use them interchangeably.

5. In the copy itself.

The “optimal” copy length for search engine compatibility
is between 250 - 350 words. Why? Because that gives you
enough room to use the keyphrases repeatedly and still make
sense! You should have about a 3% ratio of copy to keywords.

6. In ALT tags.

ALT tags are those little bits of copy that pop up when you
hold your mouse over a graphic or picture. Search engines
read those - because they consist of text. Use keywords in
the descriptions you assign to the images on each page.
WARNING: Be VERY sure that the description in the ALT tag
goes with the image. Otherwise you could be banned for
“keyword stuffing.”

Last little trick … get one or two heavyweight keywords
or phrases in all 6 places above. It’s hard to do, but the
results are tremendous!

By taking advantage of these sneaky - but legal - places to
insert keywords, you stand a better chance of getting one
of those coveted “Top 10″ slots on the major engines. You
also stand a darn good shot at increasing traffic to your
site!

Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==

http://madmarketer.com/diane

01.18.06

Do You Need Money Right Now? Take Heed!

Posted in Home Business at 12:00 pm by Work at Home Team

At a certain point in our lives, nearly each and every one of us have found ourselves in the unenviable position of being cash strapped for any number of reasons such as losing a job, falling ill, having unmanageable credit card bills and so on. When a situation arises in our lives where we find we do not have enough money coming in to meet our expenses or allow us to live the sort of life we desire, we begin to search for solutions. Sadly, our modern culture has taught us to look for an instant resolution to our problems rather than devising a long term and well thought out strategy that will ensure our security.

It is imperative to recognize that fast and easy solutions to financial hardship donít exist. The above statement is not taking a negative stance. Recognizing that recovering from financial difficulty will take internal organization, resolve, and action that will ultimately set in play a long-term recovery leading to economic security and independence, is taking both a healthy and realistic attitude. Ultimately, the solution to our problems lies within our own capacities as individuals, and if we chose to recognize this, we will find our individual capacities to be infinite. Relying on some external source and simply saying, ďfix itĒ wonít accomplish anything except to further disappoint us.

The concept of a home based business fits the scheme of this topic. Finding oneself in dire economic straits can lead one to grasp at the ďhome business strawĒ in hopes of grabbing onto the brass ring leading to an instant wealth and success which in reality does not exist. Yet, if we acknowledge that our internal capacities are indeed infinite, then a home based business can lead us to success and independence down the road IF we form a proper strategy.

If you cannot pay your bills do not rely on a home based business to solve that situation for you tomorrow. It wonít. Period. You must find a source of income for your immediate needs. Excellent employment resources exist on the Internet such as Yahoo Hot Jobs (http://hotjobs.yahoo.com/) and Monster (http://www.monster.com). Find the solid salary you will need until you can ďphase inĒ your chosen home based business.

If your credit is in ruins, donít rely on a home based business to fix your credit for you tomorrow, it wonít. Consider, perhaps consulting with professionals to help you sort out your credit issues while you work on your home based business in your spare time.

There is no shame in economic hardship. Yet grasping at non-existent straws to end current discomfort is foolish. Hunkering down and coping with the reality of the situation is admirable and takes courage. If you desire to reverse your situation by starting a home based business, proceed in a well thought out manner to lay the groundwork for your ultimate home business success taking your immediate priorities into consideration and acting accordingly. Ultimately, by tapping into your infinite capacity in a strategic rather than a wishful manner, you may well exceed your wildest home business ambitions!

Jim Kelly resides in Los Angeles, California and is the Webmaster of Make Extra Money At Home

http://make-extra-money-at-home.com

Jim will personally help you build and establish your own home based business.

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