In this series of articles I would like to say a few words about the sorts of traffic or links that every webmaster needs to get to his site to generate customers. Basically, webmasters and their sites need two sorts of traffic - namely, the direct or instant - it's the traffic that brings targeted visitors that the site or the webmaster by his follow-ups converts to customers and the other is traffic that does not bring customers at once, that sometimes does not even bring visitors directly but it is the same important as the first form.