Small businesses don't have the same luxury of 'brand-name recognition' that the big companies have. Thus, we have to work that much harder to earn our visitor's trust. One way to build this all-important credibility is to get and use testimonials from happy customers.
How to Get Testimonials For an Existing Product
If your product or service has been available for some time, then it's not that hard to find out how your customers feel about their purchase or your service